How to analyze your website step-by-step

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Many webmaster do seo time, do not know how to analyze their own site, so as to optimize the site. Today, we take a look at, how to conduct the foundation of the website analysis, step-by-step analysis of their own website.

We take the site rookie webmaster Home For example, address: http://www.***s.com, the next step of doing a brief analysis.

1. What is a 301 redirect? What is 302? Why do 301 redirects? How do I determine if 301 redirects are made?

(1) Commonly used redirect methods are: Redirect and 302 redirect. The redirect:301 represents permanent transfer (permanently moved), 301 redirects are the best way to search engine friendliness after a Web page change, and it is recommended that 301来 be used as a referral if it is not temporarily removed. 302 redirect:302 represents a temporary transfer (temporarily moved) if the page is temporarily changed to address using 302.

(2) Note: 301 redirect is advantageous to the first domain of the site to determine, for the same resource page multiple paths of 301 redirects to help set the weight of the URL.

Usually we will encounter like website revision in website construction, dynamic static and so on, in these cases, if you do not do 301 Redirect, that user visit the original address will be directly reminded of 404 fault page information, very unfavorable to the user recess. So in these cases we need to do 301 redirects, 301 redirect It is the Web page to change the address of the search engine the most friendly way, in the SEO perspective, 301 Permanent redirect can increase the weight, so that the weight of the original page to a single address.

(3) to determine whether the site did 301 redirect is very simple, with webmaster tools, open the link http://tool.chinaz.com/pagestatus/enter your site domain name, if the return value is 301 that your site did 301 redirect, If you return 200 then you are not doing 301 redirects.

2. What is the 404 error page? Why do 404 pages?

(1) Simply put, 404 is to tell the user to open the Web page, the content of the site to be browsed error.

(2) If do not do 404 pages, users open the page directly appear error page, for users feel very bad, causing bad user experience, affect the image of the site.

For example, the site rookie webmaster home 404 pages did not do, directly prompted the error page, as shown:

How to do 404 pages? We can set the jump to the homepage, such as the 404 pages of the iris is a few seconds after the jump to the home page. Of course, there are also to do the public good, such as Tencent's 404 pages is public service ads, there are many sites of 404 pages are selling Meng map and so on. Here, as a webmaster, we do SEO when the site, widely recommended that our 404 page to do site map, so that users did not successfully open the page when the jump to the site map, users can according to the category to find the required information, this is a way to enhance the user experience. (Concrete operation technician support, SEO personnel are not responsible)

3. Note the normalization of URLs

is still the rookie Webmaster home site, we click on a column, such as Information Express. The URL bar shows the directory URLs are .../zixunkuaiche/; if it is a webmaster area, then it is .../zhanchangzhuanqu/and so on. No matter how the setting, the website is set according to the pinyin of the column name, you can set phonetic abbreviation, also can be English expression, we can also refer to the design of the URL of the webmaster home.

4. Organized analysis of the external chain

(1) Analysis of the external chain of the platform

Outside the chain of the release of the platform must be valuable, if the external chain of the platform itself is very poor so the effect will be very poor. It is best to publish on some news source websites. Figure:

Baidu search time, click to select News, if we publish the type of article is SEO you can search for SEO, see search results to find news source site, if it is Taobao title optimization You can also search title optimization and so on

On the map of the news source site, that the webmaster home, A5 Webmaster Network in the release of such information when included very good, then we can choose these platforms. The same goes for other types of articles.

(2) The content of the article, attention must have practical significance, rich content, flesh and blood. For example, I this article, illustrated, will not appear monotonous, but also has the actual reading value. If pure shredding is copied and pasted, then there won't be many people willing to read it.

(3) The chain does not necessarily point to the home page, pay attention to the use of anchor text, do related key words outside the chain is also very important.

For example this article, the Internet can be a key word, you can link to your site a certain article or a column is about the internet, so pointed although not your home page but still is your site, do not just do the home page of the chain, so it is not natural. Our URL can be linked to the home page can also link to a specific page, this can give the spider a very natural feeling.

Analysis of the opponents of the site can do so, the opponent did not do you do, then your SEO site optimization effect on the promotion! Website analysis is very important, each webmaster friend should hold the basic analysis content!

This article by the rookie Webmaster Home webmaster Contributions to A5, reproduced please retain the original source: http://www.tzxnews.com/a/zhanchangzhuanqu/yinanfenxi/2013/0908/1738.html