How to build a good website? What is the standard of a good website?

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Today's website construction industry has no longer stayed in order to build a website to build a website. But really take into account the actual situation of customers, the construction of a customer really effective, the role of the site to achieve an excellent input-output ratio.

So, this article introduces a new word, is the website function. The function of the website is the generalization of the function that the customer can realize to the website. Site functions such as: Display the image of the enterprise, the strength of customers to facilitate understanding of products, packaging products, customer service and so on. Therefore, a good website, is able to fully play in the construction, in accordance with the needs of customers to plan out the functions.

As you may ask, are the indicators that you have talked about before are not standards for good websites? For example, user-friendly, search engine performance, code optimization, system capacity, the design of the aesthetic and so on. In fact, we will find in the specific construction site, usually a Web site can not use all the standards of these web site construction. So is not the use of foot standards of the site is not a good site it is obvious that this view is very one-sided.

According to the specific needs of the site, we have only selected part of the standard. For example, Sony's website uses a lot of flash, in search engine performance is certainly not the best, but we can say it is not a good site?

Therefore, these website construction standards are actually used in the site construction of the means and methods, when necessary to use on it, not all good sites must be fully reference to these standards.

The real standard is whether this site can complete its functions, do a see effect of the site.

So how can a Web site be able to perform its functions, and how can it be more effective? We are going to discuss the process of completion in detail.

The function of a Web site to implement it is actually a process of interacting with a visitor. First, visitors come to this site for some reason. Visitors then browse the site or interact with the site. Finally, the visitor left. This process is divided into three parts, the most important is the first and second link.

The first link is the visitor's visit. We all know that the more visitors a website has, the better it is, our independent visitor index. This number can be a hard target for us to evaluate a website. So, we need to upgrade this metric as much as possible to make the site more efficient. How does this figure form? Visitors can be divided into two types of people: the first visit, the visit again.

The source of the first visit = The company's own promotion + search engine + Word-of-mouth (others spread).

The company's own promotion: the company invested in human and material resources to promote and publicize the website.

Search Engine: The website's search engine expressiveness is strong, and the website has the content which the visitor searches.

Word-of-mouth (spread by others): There are excellent content on the website, spread or recommend by others.

From this formula, we see that only the first kind of company's own promotion is an additional input to increase the first visit, the other two are from the site's own expressiveness. Therefore, if this site can have a better search engine expressiveness and content is more easily disseminated and recommended by others, this site is a direct increase in the number of sites, that is, a good site.

Visit again = attractive content + practical help + long term relationship.

Attractive content: This site provides excellent content for visitors to return to the reasons to pay attention to more content.

Practical help: This site provides some features and practical content for visitors to get back to when they need it.

Long-term relationship: The website establishes a relationship with the visitor to obtain their constant visit.

Therefore, if a website can do any of the above, can effectively enhance the number of visitors again, the same increase the number of visits to the site, to achieve the role and function of the site.

The second link is visitors and the site to browse and interact. This time, if the visitor immediately discovers the content of the website is not oneself wants, will leave immediately. In this way, the site naturally cannot play its role. So, we give the second link an indicator, is the conversion rate. The conversion rate is the number of visitors who successfully implemented the effect divided by the visitors. The conversion rate directly indicates the ability of the second link website to realize its function. The higher the conversion rate, the better the effect of this site.

What factors are related to the conversion rate? The main thing is to see what the function of the website is. But we see the function of the target audience, so the conversion rate of the site is the most relevant is to match the needs of visitors and browsing habits. Therefore, to fully improve the effectiveness of the site, we must fully analyze the situation of visitors, rather than by the technical staff to determine how a site to build. In this area, we will use a lot of the previous mentioned Web site construction methods of standards, such as user friendliness, design principles, site performance and so on.

To sum up, whether a website is good or not is a measure of its ability to fulfill the functions required by the customer. In the process of realizing this function, the website's traffic and conversion rate is the most direct index. Conversion rate is a good site among the most test kungfu links, the need to use a large number of Web site construction methods and standards.