How to build a quality marketing website

Source: Internet
Author: User
Keywords Marketing website

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When it comes to Web sites, everyone knows that the site is a platform for publicity, and that the ultimate goal is to reach marketing to gain the benefits. Of course, there are some sites are not intended to profit, such as government websites, the government's website is to achieve the propaganda effect, mainly to provide information mainly.

So today we do not talk about non-profit sites, let us talk about the profit site, the so-called profit site is what we often say marketing-oriented sites, literally we can understand that marketing-oriented web site is mainly marketing, to achieve the purpose of obtaining benefits. Marketing-oriented web site not only for the requirements of the interface is strict, but also for the site user experience is very strict, out of the page and user experience, the most important thing is marketing and promotion, page and user experience is for marketing and promotion of laying the groundwork. Therefore, the construction of marketing-oriented web site in the beginning of the need to consider the site optimization, otherwise the site is well built after the need to ask professional website optimization company to optimize, this will increase the operating costs of the site. So in the initial site construction SEO is we have to consider the problem.

Next is the website marketing and promotion work, previously said to do marketing-type site before we need to optimize the consideration and do a good job, then in the future of marketing can greatly save our cost, but also can effectively improve the conversion rate of customers (that is, the potential intention to convert customers into a real customer chance), So we need in the early stage of the site to consider a good SEO, reference site www.wanwang.net, framework design and program development should be in line with SEO.

Do a good job of website optimization, then we can directly search the key related keywords directly to your URL, ranked in front of the search engine, then will greatly increase our chances of success, through high-quality valuable information to attract customers, and this information is what customers need. Add some real-time online communication system to make it easier for customers to get in touch with them at the first time. This greatly increases the user's viscosity of the site, more effective to convert potential customers to real customers. Let the website act as the salesman's identity, let the website become the real money-making tool.

Marketing-type sites and other sites are not the same, the general site is only the company's products and services introduced, it is difficult to let customers find your information or products, customer conversion rate is very low, and marketing-oriented web site to enable customers to find you in the first time, and then adhere to the customer and make progress Therefore, in an era of intense competition, we need to make effective use of the network to earn more benefits.

Do a good job of marketing sites need to grasp every detail, as the saying goes, the best details of the success or failure, every detail of the omission can let us and customers missed, so marketing is our purpose, and only in this way we will be better advantage.

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