How to build a successful Huaqiao life network in step

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Moderator: Hello, the first sight of your website, feel particularly comfortable, popular also very high, very look forward to your wonderful story with the site! What is the circumstances under which you decide to develop the local portal site?

Huaqiao Life Network Stree: Thank you! has been working in Shanghai, Kunshan Huaqiao is very close to Shanghai, many people who work in Shanghai to buy a house here, I am one of them. Because is the new Huaqiao people, to this many things are unfamiliar, so the germination of the idea of building a local website, so the Huaqiao Life Network was born. Initially established this site is mainly for the convenience of some new Huaqiao people, to provide you with a platform for communication!

Moderator: Not familiar with the local, but the establishment of local websites, serving locals, this requires a lot of determination. Do you have to do market research in the early stage of building a site? What do you think is the preparation for a website?

Huaqiao Life Network Stree: I built this site before, in the Huaqiao no similar site, my site is the first one. In 2008, the population of Huaqiao was small, with only about 5-6w. Here is the provincial business city, the national policy attaches great importance to the development of very fast, I fancy is the future prospects.

There are roughly 5 points in the preliminary preparation. First, as you said, the prophase needs to do some market research, to understand whether the user base of this place to support the development of the site, as well as in the existing network competition environment, whether there is the possibility of success and so on; Second, build the technical reserve of the website; third, the long-term operation of the site's energy, mental preparation; four, the understanding of the local user population;

Moderator: Your website design is really good, like this colorful, flower love wall deeply attracts my eyeball. Take the liberty to ask, what work have you been engaged in before?

Huaqiao Life Network Stree: Our netizens have a good nickname, called: Flower, I think the flower love wall and this theme is very consistent, so introduced. Of course this is also an auxiliary function! I was a design director in a network company.

Moderator: Then the network technology is not a problem for you, the other details of the site is your own design it?

Huaqiao Life Network Stree: Yes, but I would like to say that beautiful design is not equal to a good user experience. A site to have a good user experience, first we need to understand the user, know what users need, and then around these needs, and then from a professional perspective to do product design. That is, we often say "user-centric" design ideas.

Moderator: Each user's needs are different points, so how to do?

Huaqiao Life Network Stree: 1, the Forum will often have some user feedback; 2, we often organize some activities, there is face-to-face with the user to communicate, you can go to understand their ideas; 3, according to the site statistical data analysis, 4, learning domestic excellent local portal site experience.

Of course, the user's proposal does not necessarily change, we have to conduct a full assessment. Evaluation, we generally carry out three points of consideration: 1, first look at whether the technology can be achieved; 2, the realization of such a function will have other effects; 3, this approach is consistent with the Web site and the development direction of the Internet.

Moderator: Learn from the experience of excellent website, can you share the best experience you have learned?

Huaqiao Life Network Stree: In the country I appreciate the local site is 19 floor and Xiamen small fish. The 19 floor has been leading the new trend of local websites, many local Web site emerging elements originated in the 19 floor, such as brand space, mainly its innovation, of course, innovation is part of the product, all return to the source is ultimately to meet the user; the details of the user experience in Xiamen small fish are doing well, Xiamen Small fish Design in many local sites, although not particularly good, but the entire layout of the page, including the size of the font, module level, etc. are particularly reasonable and clear.

Moderator: Complete the excellent experience to draw, what is your next plan for the site?

Huaqiao Life Network Stree: In the next few years, the entire Internet will continue to the direction of vertical, local development, interaction and the transmission of information more important. The Huaqiao Life Network will be in the current framework of each channel to do fine, add something new. Then we will be involved in other areas.

Moderator: You said you would add something new to the website, for example?

Huaqiao Life Network Stree: For example, the introduction of some micro-blog elements to increase the function of lbs. Add a few small elements, such as @ and other functions, such as @ and other functions, meaning: For example, you published a post, you want to who to pay attention to and share it? This is better than the general hard to share, our current sharing is mainly through the form of Copy link, @ can be converted into the station message reminders or in the personal space browsing, this experience is much better.

Moderator: In addition to the fresh elements, many webmasters are headache site beginning, can you say that you so beautiful site early is how to prepare it?

Huaqiao Life Network Stree: The early stage is mainly out of interest, for the business prospects do not consider too much. A website will not be popular at the beginning of its establishment. The local site has some of his peculiarities, which we did in the early stages: 1, as far as possible to enrich the content of the site, content for the retention of users is very important; 2, if there are netizens in the forum message or ask questions, we try to reply to answer, so as to retain people; 3, through some local owners group to promote the site; 4, Can organize some small activities (initial site popularity is not flourishing, it is difficult to organize large); 5, adhere to, and then adhere to.

Moderator: You said that the local site has some of his particularity, then you think it's particularity where?

Huaqiao Life Network Stree: The characteristics of the local Web site is the most prominent is the regional, which determines the space is not too much obstruction, we can organize a lot of offline activities and so on; The second is the level of difference, the general special site of the user professional background or demand for a relatively large consistency, but for the local Web site is different, workers, students, white-collar companies, public institutions and other personnel may be one of them.

Moderator: Early can organize small activities, such as?

Huaqiao Life Network Stree: For example: Masked ball, barbecue activities, outdoor tourism and so on. The early days of many activities we are users AA system, if to find business negotiations, need to prepare a lot, planning book is necessary, and then in the negotiations, need to tell the business can bring them something. I suggest that when the site has some popularity and visibility, then do such business activities, so the site itself and the merchant is responsible attitude.

Moderator: Well, I see your site has carried out a lot of activities, such as the K-song contest now underway, how do you plan this activity? Can you talk specifically about the start of the event, after the current situation?

Huaqiao Life Network Stree: Yes, this is our cooperation with businesses to do. We have a dedicated Netizen activities Planning Group, regular organization activities. At present this activity is with a newly opened home city cooperation, they are our advertisers. We are mainly to help them enhance the visibility, gather popularity to do, and such activities many netizens like, so we held. The singing competition will enter the "20 into 10" Tomorrow, the influence of the Hua Qiao is very big.

Moderator: How to publicize before the event? Are you planning to organize the event for free?

Huaqiao Life Network Stree: Yes, free, we can get publicity through activities, these are more important than money. Earlier we mainly through these methods to publicize: 1, online activities Bulletin, SMS, QQ Group, 2, the line of the Community poster. All the expenses of the activity are from the merchant, we are only responsible for the organization.

Moderator: I noticed that there are some activities need to invite the government staff, what should I pay attention to when the invitation?

Huaqiao Life Network Stree: Doing activities in general big things should not be more, mainly some small details, if we this singing contest, there are government department personnel to attend, some appearance etiquette and so on are very elegant. Huaqiao Life Network in the well-known high in the Huaqiao, before and all government departments have some cooperation, the Huaqiao Youth League also set up a special network of Huaqiao League organization, they are very supportive of our work.

Moderator: This needs the support of government departments, like a website just start how to establish relations with the government?

Huaqiao Life Network Stree: I think a lot of things are natural, and so you are well-known, there is such an opportunity! Efforts to do a good job in the website, to expand their own, and then cooperate with the Government, of course, on the basis of not violating the law, but also to grasp the free speech of users

Moderator: Your insistence, has been rewarded. The current membership of the Forum reached 51103, member active degree is very high. I see your homepage has the Litters group's advertisement, do you have the cooperation relation with it? At present, the industry has been talking about E-commerce, do you have the idea of a website embedded e-commerce?

Huaqiao Life Network Stree: Well, it should be said that good, after all, the population base of Huaqiao is not large, basically the net people know the Huaqiao Life network. With the development of the Huaqiao, coupled with our efforts, I believe that our tomorrow will be better.

Yes, I have cooperated with the litters Regiment. E-commerce We have now embarked on doing, including with good children and other business cooperation is in progress. The current words are mainly the network of goods to sell, there is a business in the Huaqiao life online brand space, and brand business is our open column, is currently mainly and advertising bundled sales. In the future, we will provide more professional local e-commerce services!

Moderator: I see your home page There are a lot of business ads, the nature of these ads are charged or free?

Huaqiao Life Network Stree: Advertising is charged, is generally a yearly fee, the current advertising time to maintain the main source of the operation of the website.

The click rate of the ads we have statistics, we will conduct a regular return visit to understand the effect of advertising. Only to bring the customer effect, such cooperation can be long. According to our statistics, a high day, a single advertisement click PV around 2000-3000. In fact, the level of the hit rate depends mainly on the position and form of advertising, content.

Compere: Do you make the advertisement picture? What kind of advertising design do you think can attract people?

Huaqiao Life Network Stree: Well, yes, we usually make it ourselves.

Advertising design, first of all advertising content to comply with the commercial expression, from our past experience, the beat of the screen, streamlined words, heavy color block ads will be more easily attract users attention.

Moderator: It seems that advertising design can also affect income. What are the biggest difficulties you have encountered in the past 3 years of construction?

Huaqiao Life Network Stree: Three years in the construction station, I encountered a lot of difficulties, let me affect the most is the site was hacked, the user visited the site caused inconvenience. Later, we improve the performance of the server, strengthen the firewall, troubleshooting procedures and other measures to prevent.

Moderator: Thanks for the past. Our interview is nearing the end, please give some suggestions to the new owners.

Huaqiao Life Network Stree: According to the way I have traveled, I think the following four points is very important.

1, site positioning must be clear, not necessarily large and full, need to have their own characteristics; 2, local portal content for the king; 3, do not do some premature business behavior, the early days to do a good job of the site itself, to enhance the popularity of 4, adhere to the possibility of success, two-day fishing, three days of drying nets is not to do the site.

Moderator: Thank you for your advice and sharing, I was moved by your persistent spirit, from the design of the website to the operation of the website, to the wonderful offline activities, you put the user's experience in the first place, every step in the serious analysis and planning, I wish your website better. If you have time, you can go to Baidu search Huaqiao Life Network, to learn the life of the Huaqiao network of the serious, meticulous, persistent, enthusiastic spirit, (if you also want to share the operation of the local portal site process story, welcome to add special qq:2500043843 interview.) No threshold, do grassroots webmaster practical interview.

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