How to build the monthly sales of the small explosive money by the star

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For Taobao women's shop, if not already reached like the seven princess, crack silk, Yin, Osaka, Han, such as the brand stage, want to in the fierce competition in the market to kill a way to win more market share, even if Taobao has begun to weaken the function of the explosion, but to build a burst will be the only way, The following is the combination of the author of the Cat shop as an example to share with you about the small and medium sellers to create a burst of ideas and strategies, for reference only.

The process of building the explosion is divided into four stages: the selection of the test, Optimization Baby description page, select the flow of accurate introduction, improve the value of flow.

First of all from the selection of analysis, to avoid the situation of the follow, is that others are already selling, and sales of very large section, it is best not to choose. The reason is that such a profit space will be relatively small, and when others have accumulated thousands of sales data, it is difficult to compete, and the through train bid will remain high. From the direction of the selection, because the network, especially the explosion, many are derived from life, so, through life to find this business, the first to eat crabs are always the most people.

Style source of ideas mainly from the following several aspects to start, style must be fashionable public, is to have a stylish and personalized characteristics, but the strange clothes will not be widely accepted by consumers, because this style only a small number of people can be steered, obviously does not have to become the characteristics of the explosion. In addition, can be from the film, TV drama star money as a source. For example, last year, the shop chose "I may not love you" TV drama and Green (Ariel) often wear a fan windbreaker as a blow, and achieved good results. At that time, the election of this paragraph, through Taobao home search, found in the sale of less than 100 businesses, and sales of the largest number of more than 200, which is more determined to make this as a blow to build the determination.

The second step is to optimize the baby description page. At that time from the end of July last year to start through the 15-day pre-sale sales, the evaluation content came out, began to optimize from the baby page. Increased the stars are wearing this screen, the purpose is to guide consumers, this is the same Ariel Windbreaker, and many stars are wearing, whether you want to have the feeling of star fan!

Then is the fabric of the popular introduction, traveled South China, found that the major cloth lines are aril as the main color, this color is very skin tone,

Get a lot of fashionable women's favor. The most explosive when the skirt element is added to the consumer to convey a necessary element of fashion, do not start is very unwise. Next is the designer's message, tell consumers, this windbreaker can and boots, lace skirts, small bags, jeans and so on to wear, the effect is very good. The above is only a part of the optimization of the elements, a general idea, more detailed content in this skip.

The third step is to choose the flow of accurate introduction. When the content of the evaluation, the page also optimized, it began to do through the through train promotion. For this windbreaker, the precise keyword is "Ariel with the same coat", or with "Ariel", "Cheng and green" "I may not love you" and other related words, this kind of keywords although the flow is not very large, but very accurate, and not high price, The highest in 1.4 yuan can be ranked the top three, and this kind of keyword conversion rate is often very high. At this stage to promote through-train, because the same type of sales is only hundreds of pieces, in order to occupy this favorable position, windbreaker this flow of larger keywords at that time also high price to compete, in August 16 bid for 5.67 Yuan,

Obtained 240 traffic, because of the improvement of quality, to August 27 bid 1.7 Yuan can get 951 times traffic. And in the setting of the title added "Ariel" This keyword, also brought a good flow, in the sales data better premise, baby in the natural search ranked first page.

The fourth step is when the flow of the introduction, it is necessary to find ways to crawl the flow, so that it becomes more valuable. Because at that time the traffic is the largest, so the baby on the page with the package, add 8 to have a certain sales and potential of the paragraph as a hot sale recommended, so as to achieve the effect of marketing related. Into the end of September, the northern part of the region has entered the autumn, the price from 20 percent to 30 percent, the setting of a single product package, to avoid the increase in sales data caused by the sharp decline.

Through the above steps, although not yet into the November peak season, but has accumulated more than 3,000 sales data, and evaluation of 4.7 points, for the next step to capture the market has laid a very good foundation.

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