How to choose the way to promote e-business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to operate and promote e-commerce sites has been a key factor in the development of Web sites. However, many times, we do not need so many promotional strategies, just need to do a good job of the site and will be selected to promote more in-depth implementation of the method, so adhere to the site has gradually become famous on the Internet. Here, after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for the reader's reference, summarized below.

I. Positioning analysis

Site Analysis: The site's own anatomy analysis, the purpose is to find the site to the basis of the problem;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

Industry competition Analysis: Industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: E-commerce site Short-term planning and long-term development strategy implementation feedback analysis.

II. Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

Third, marketing analysis

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.

Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

Follow-up product and service analysis: follow-up product development, service feedback analysis;

Price analysis: Price, rationality, etc.

Iv. Comprehensive Optimization

Website structure optimization: Structural optimization, e-commerce operating environment optimization;

Web page Optimization: page layout, page design optimization;

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with;

Label optimization design: To optimize the design of related labels.

V. Integrated PROMOTION

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Other promotions: Focus on network changes and develop new means of promotion.

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