How to correctly analyze the key words in smart home appliances industry

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Advances in technology, the birth of the iphone a few years ago marks the arrival of the smartphone era, now the word intelligence is not limited to mobile phones, all kinds of electronic products have been labeled "smart" label. In the major shopping malls attendant smart home appliances ads, now smart appliances are very hot, the rise of smart home appliances marks "intelligence" has been fully integrated into daily life. In view of the smart home appliances so hot presumably market competitiveness is also very fierce it, then how to do smart home appliances to promote it? First of all, we need to analyze the key words of smart home appliances industry, and give you the key to the correct analysis of the key words of smart home appliance industry.

First, the Mining industry keywords:

I believe that do SEO promotion practitioners know that the optimization of a site to do the first thing is to dig the site industry's key words. So how to dig it? We can use the Third-party keyword tools to dig, recommend the following keyword mining tools.

1. Golden Flower keyword tool:

This tool is very easy to use, one can dig 100 keywords, not only mining keywords can also analyze keywords in the major search engine competition, choose to explore keyword tool friends can try this keyword tool.

2. Feida keyword tools:

Feida is a very powerful keyword mining tools, use this tool just enter keywords, immediately get long tail keywords, related keywords. But also can be hung machine mining, one day can hang up to get 200,000 keywords. If you hang up too long, you can also save the mining progress and reload the progress next time. Also can filter not the keyword, let the correlation degree is bigger, this keyword mining tool is very worth recommending.

3. Baidu keyword Mining tools:

This is a very powerful keyword mining tool, because of Baidu, so the key word is also for Baidu Mining. The purpose of this keyword tool is to promote Baidu users to bid keyword mining. But as SEO personnel use this tool is also very useful, Baidu keyword mining tools can be dug 300 keywords, download Baidu keyword mining tools client more powerful, details can be developed.

Second, the selection of keywords:

Using keyword mining tools to the smart home appliances industry, the key words dug out, then we need to do keyword screening, how to filter it? First of all, the key words on the smart home appliances industry are divided into three categories.

1. Main words:

The main keyword is also called hot keyword, this type of keyword is also our most common keywords, many enterprises are the key to promote this type of keywords, the characteristics of such keywords: High index, high competition, high promotion costs, low conversion rate.

2. Long Tail Keywords:

This type of keyword in contrast to the main keyword is more inclined to the information class, query this type of keywords most people want to know more about smart home appliances related information. This type of keyword index is low, competition is also low, easier to optimize, of course, conversion rate is higher than the main keyword.

3. Super Long Tail Word:

This type of keyword word length, conversion rate is particularly high, however, the search for a small number of people, but the search for this type of keywords are most of the people are intent, and smart home appliances Industry Super long tail word is very much, we can do the super long tail words, so add up, with a steady flow of directional traffic.

Third, keyword analysis:

Through the selection of keywords to the key words after the class, the next thing to do is keyword analysis. How do you analyze it? First, there are several steps:

1. Analyze the competitiveness of keywords:

This is mainly for the main keyword and long tail keywords, analysis of keyword competition is very important to optimize the early stage, how to conduct competition analysis?

(1) Baidu Search needs to analyze the key words, view the first three pages ranked the number of Web sites, to see the number of Baidu promotion.

(2) Query the top three of the site's weight, view and analyze their site, compare their own site advantages and disadvantages, to see the other side of the collection and the number of chain.

(3) The use of keyword tools to analyze the competitiveness of keywords, the emphasis recommended to check the Network keyword analysis.

2. Analysis keyword conversion rate:

For the smart home appliances industry, the key words conversion rate is very important, the conversion rate of key words to determine the success or failure of promotion, so this can not be sloppy. How to analyze it?

First of all, you can find the user's needs through keyword tools, as users, such as for the smart home appliances industry, smart home appliances, smart home appliances price, smart House that brand good. These three keywords contain the main keyword, long tail keyword, super long tail word. It is clear that the conversion rate of the next two key words is much higher than the previous one. Follow this method to analyze the conversion rate of keywords, and then proceed to one by one layout.

Summary: In view of the smart home appliances industry, the analysis of key words is very important, although smart home appliances are emerging new concepts of products, but its competitive rate is very fierce. In the long run, do a good job of each step to optimize the whole station.

The above is I to share the smart home appliances industry keyword analysis, hope to help everyone. The article originates from Shenzhen Royal Wisdom Respect Intelligent Appliance http://www.hjzzzn.com/847.html, reprint please famous source, extremely thanks!