How to develop online advertisers?

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How to develop online advertisers?

for customers, it is not possible to spend a lot of time to read a lot about The Advertiser's website news, guest comments and articles, so it is important to clearly announce The advertiser's billing standards, contact information and advertising features in a prominent position. In addition to doing a good job on the Internet, publicity opportunities under the net are also important, including things in the toolbox, slogans on T-shirts, banners affixed to bumper stickers, horse-side banners, and so on.


for marketers of the site, pay attention to the voices of potential customers, such as: What kind of ads do they seek? What can promote more purchases? What are they more interested in? As the saying goes: Customer is God. So the voice of the customer is to expand the advertising sales revenue of the best source of information, which helps marketers to develop a basic network advertising sales strategy. How to develop more advertisers, the need for high-quality, high-level marketing staff, to do a good job in marketing, marketing staff should pay attention to a lot of problems.


first of all to understand the marketing staff in the contact advertising matters, should be with the general manager or marketing Manager to get in touch? Both should be contacted so marketers can get more, faster, and more accurate information. Of course at any time can not forget the company receptionist, they have the information may be exactly what you need, their answers will let you benefit.


when it comes to advertising agencies, marketers may ask if they should contact an ad agency or contact a customer directly, of course, for marketers to master more comprehensive information, so should be with the advertising agencies and customers to maintain contact, if you can get the support of both sides, then your marketing work will be better. When you keep in touch with the customer, if you know that the customer has the intention to purchase, if you give this customer feedback to the advertising agency, then the marketing channel will be more extensive. But if you first establish a relationship with an ad agency, direct contact with customers, this is not appropriate, because the customer has business dealings with advertising agencies, so it is unfair to the advertising agency, but for the media customers, there is no reason to let the sales staff around them, and let the advertising agencies to contact them. If the marketing staff to direct contact with the customer, first of all should obtain the consent of the agent.


Second, when marketers are looking for potential customers, it is important to leave a good first impression on potential customers. At the beginning, you can start with a personal letter, this letter should be written in a formal but not rigid, such as the beginning of a citation, such as: "The Honorable President (or manager), at an exhibition, I spoke to your colleagues (my friends), he advised me to contact you." "or" Recently I read about your company's report in a magazine, which aroused my great interest. ” ?


then to have a self-introduction, such as: "I am XX website Marketing representative, our website provides a variety of online advertising services, including: E-mail, news, text links, advertising slogans, and so on, our logo advertising costs the lowest CPM10 U.S. dollars, here is a complete introduction of the URL link." We can also make an improvement to your company's needs to meet your requirements. "This part wants to be brief, but want to explain the situation generally, want to write regular point."


after the introduction, to add the marketing staff's personal opinion, such as: "I think our site is very suitable for your company, and our company has a high level of technical personnel, first-class architecture." "Finally write the end:" I sincerely ask you to discuss the possibility of cooperation, I will send you the latest media kit. If you are not responsible for your company's online media advertising business, please send this letter to the relevant personnel of your company. Thank you. xxx. ”?


after a few days after the letter, if the marketing staff did not receive a reply, you can make a phone call or send a fax or e-mail to inquire about the situation, and left your phone and email address again. If the other side does not reply, should not be repeated to ask the situation.


when marketers have business dealings with their customers, it's a good way to make phone calls on the phone because it's effective and fast. But the phone does not achieve certain functions, such as: image information, project terms, and often because many media customers are busy, so through e-mail contact is a good way to give customers a sufficient time to consider. If a marketing person calls every day to sell is a very objectionable thing, it will be easier to reply by e-mail. Mail should be concise, not cumbersome, I think if the busy customers to deal with cumbersome mail, no one would like to, the postman should be very polite, appropriate, such as: "How are things going?" Such statements should not have.?


Marketing is a very big job, so sometimes need to have group cooperation, cooperation in marketing work plays a big role, but several people in the marketing team should be set up a system to avoid duplication of work, in time also need to contact with the media buyers. For example, the division of sales force according to geographical area, this should be done within the coordination, if the customer with several sales staff contact, so both waste time, and the company.


Finally, when a sales project is completed, the sales staff should continue to keep in touch with the customer, which is very helpful to the company's long-term development. If a media customer buys one of your services and lets them know that you are willing to establish a business relationship, rather than the size of the business, but more attention is the relationship between the customer and the marketing staff, so that in a way, customers and marketers will create a feeling, the next time the customer will likely buy from you, So I think if we want to achieve long-term development, marketing staff to maintain contact with customers, and constantly listen to the suggestions of customers, for constructive suggestions to be adopted, and their own improvement feedback to the customer, as far as possible closer to the customer, for the customer's problem, to give a high degree of concern, as far as possible within 24 hours to give a reply, If you can't give a quick answer, let the customer know that you are looking for the answer, and give the reply as soon as possible, so that the customer will feel that you are very concerned about this matter, you are very trustworthy.


If you want to set a standard for online advertising sales, it is to provide attractive and creative advice to your target customers at a fair price. As a network media marketing staff is undoubtedly a long way, there is just one line between too much or too little, and there are a lot of grey areas on the question of who to contact and how to connect, which requires marketers to master themselves, and the key is to find the delicate balance somewhere in the middle.