How to diagnose and analyze the conversion rate of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Generally speaking, the conversion rate of the website, according to the stage effect, can be divided into flow conversion rate, consultation conversion rate and order conversion rate. Flow conversion rate refers to the external extension of the website, the proportion of traffic from the promotion to the website is usually used to measure the effect of the external promotion; The consultation conversion rate refers to the amount of traffic into the site after the site can be converted into a number of inquiries, and the order conversion rate refers to the number of the site's consultation amount of the final form. In layman's terms, you can use a formula to illustrate:

Flow conversion rate = website traffic/external promotion page traffic;

Consultation Conversion Rate = Website Consulting volume/website traffic;

Order conversion rate = The amount of Web site consultation.

Today we have a case to explain how to improve the site's advisory conversion rate, the follow-up will also talk about the promotion of other conversion rate problems.

The reasons that influence the conversion rate of website consultation, Poor said summarized the following points:

Marketing Type angle:

1, contact the way is obvious, 400 telephone and so on

2, the consultation probe arrangement is reasonable, whether can let the user very easy to carry on the consultation

3, advantages, cases are highlighted

4, products, cases and so on whether there are organs linked and so on

User Experience Angle:

1, the website layout humanization

2, the website picture clarity, the text is soft, conforms to the enterprise localization and so on

The following is a brief analysis of the website of Lijiang International Student Inn:

1, the problem: the website logo and telephone is not prominent, the layout is unreasonable

Suggestion: the logo and site map organically combined, placed on the left side of the site, booking calls should be more obvious, prominent

2, the problem: the site's main navigation pop-up effect is not humane

Recommendation: The main column of level two navigation, should be from this navigation pop-up, should not be from fixed position pop-up, navigation effect should be convenient for visitors to click, "Back Home" button placed in the upper right corner is not easy to see

3, the problem: page font layout is more messy

Suggestions: The page pays attention to the detail, the font, the layout optimizes; in the "Sing the East gram" to add "to listen to east Gram singing" online communication probes

4, the problem: customer service display pictures too compact, the picture is too small, less attractive

Suggestions: Change the display effect, illustrated, using a clear and large thumbnail, click to view Details

5, the problem: the Online Consultation window and the page style does not match

Recommendation: personalized design; In addition, the contact method plus online communication probes

6, plus consulting probes

7, this picture browser is too ugly

8, suggest to add "slow Living" Atlas plate on the homepage. The picture of the International Student Inn can give visitors a great feeling, the picture can be very good expression of most people yearning Lijiang life, in the home page with a clear picture of "slow Living" "Room show" to better attract customers