How to do a good job in the Medical Profession website edition

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In the medical industry to promote work, there is a kind of staff to do the work is very important, but has been less attention to everyone, that is, editing. The editing of a medical website is critical, many medical network editors are halfway, for a long time, but not too familiar with the basic skills of network editing, which is very harmful to our work, not only will make editing the work side of the boring, and will hinder the development of our website. Talking about doing the medical Industry network editor, probably did a year fast, not what proficient, also did not peep to Dongo, but because of their contact with more, more miscellaneous, more or less have some of their own little experience, Here is a brief summary of my views on the Medical Industry Network editor: How to do a good job of editing a medical website.

1, network editor is not just "porter".

If you think that web editing is just copy and paste, you're out and out. It can be said that if you do more than six months, or in the copy and paste, then, maybe you really do not fit the network editor, because the network editor is not just "porter". A qualified website editor, especially for the medical industry's web site editors, we require editors to collect materials, classify and process, edit and process manuscripts, review and monitor manuscript content, write manuscripts, use information publishing systems or related software to make Web pages, organize online surveys and forum management, and conduct website topics, columns, Channel planning and implementation. These basic tasks are critical, and they are all web editors should do, but in fact, few people can do so comprehensively, this is the medical profession Editor's problem.

In the medical industry, as some network editors, our requirements are actually not high, and a lot of times we have only one minimum requirements: The daily release of the article to attract the attention of patients, so that the patient, resulting in counseling, eventually converted into a doctor. But there are not a few can be done well, maybe I just in the frog, see only our hospital this small piece. After all, you do the site is for patients to see, then, must have traffic, not to do to the search engine to see, perhaps a lot of people will say that search engine can bring traffic. Yes, it can bring a certain amount of traffic, but have you ever considered the accuracy of this flow? So, do the medical nature of the network editor must be "patient-centric."

2, the Medical network editor to do is "website marketing"!

The work of the medical website editor is different from other professions, what you do is not the information platform, can not send a lot of useless information, in the medical industry, do the network editor need to consider more is: conversion rate. So our medical website editors, more need to do is how through their own editorial ability to make the website article form a direct marketing effect, let the patient understand their disease symptoms, etiology, and then understand the advantages of your treatment of this disease, and then understand your hospital can completely cure the disease and so on related information. Therefore, the network editors must think of patients, standing in the patient's perspective to consider the problem, will produce conversion rate.

If the medical industry's Web site editor is just a simple copywriting writing, that is wrong, some good medical industry editors, absolutely need to learn marketing knowledge, especially in the process of editing needs to grasp the patient's psychology, and then from the article to guide users to our hospital more trust, more likely to improve transformation, Do a good job inside the website marketing, this is virtually the marketing, the text between the marketing, more to the power of marketing.

3, medical network editor is definitely not the client of SEO!

A lot of friends who have done web editing may think that web editors don't send out articles, even some companies also require the site editor to help promote the Commissioner to do outside the chain, do optimization, this completely see the role of the Web site editor, but also in the idea of a backward, good site will never make such a mistake, We can examine the big Web site are dedicated editorial department, on the contrary, there is no SEO departments.

Although it is said that network editing is an important part of website promotion, web site editors need to learn the basics of SEO knowledge, but the site is not an SEO is absolutely not a portion of the client, is not just SEO, now we are pursuing the maximization of the effect, this is our website to maximize the best embodiment.

Site editors for our site to provide quality content, to attract potential users and repeat customers, gradually accumulate, and then constantly improve the site's PV and conversion rate, improve the site's bounce rate. Even in the process of brand building and publicity for hospital websites, the role of editors can be said to be important, and he can definitely play a role. So we must not despise the work of network editing, web site editors do not light, do not do SEO dependencies, do professional web site editing.

Above is I to do a network editor's suggestion and the understanding, I am http://www.dcpfb.com the network edition, if has the need, may add I qq:331055515 to carry on the ego exchange.