How to do site Optimization program two: analysis and integration of keywords

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Prepared enough before the case, the product has a certain understanding, as a prudent site optimization program planners, must be the site's keywords analysis, integration. Here to analyze keywords, integrated keywords, mainly in order to optimize the implementation of the scheme, according to the competitiveness of products to determine our target keyword. To obtain the actual traffic, the user needs the key words we need, so we must analyze the key words, integration.

First, the analysis of key words

1, the main keyword analysis: According to the actual situation of the product, analysis of the main keyword, the main keyword should be familiar with the key words, that is, users know the key words. Such keywords generally determine the competitive strength of keywords from the product features and uses. For example: Small Aigang took over the industry generator industry. This industry should be familiar to all, generators have been applied to various industries. But after receiving this case must understand the case, familiar with the product, analysis of the main keyword, determine the main keyword. But the generator is a big industry word, through the analysis of data and customer communication, generators are divided into: wind turbines, hydro-generators, diesel generators, other fuel generators. Customers have been insisting to do industry words, how to do? Only the word generator is the main keyword.

2, Target keywords: according to the analysis of data and customer communication, to determine the target keyword, the target keyword here is that we have to do the search engine location first keyword, is also the first step to do the keyword. Through communication, the customer is based on diesel generators, then the diesel generator is the target keyword I have identified.

3, Long Tail keywords: long tail keyword and product-related keywords, but also we have to catch the key words, long tail keyword layout determines how far our site can go, whether the long-term attention of readers. Only the continuous expansion of the reader needs of the long tail keyword, we will get more traffic, more access. Long Tail keyword collection methods have a lot of, such as from Baidu related search analysis of the actual useful long tail, from Baidu know, Baidu Bar, Baidu Encyclopedia, and even other search engine related search, questions and Answers class search, forum and so on. But no matter how we from the channel, in what way, the long tail of the keywords should be a long tail of reading needs. In terms of the diesel generator this keyword, through the analysis can understand the extension of the long tail keyword (diesel generator set, diesel generator price, Diesel generator factory, diesel generator principle, diesel generator maintenance, diesel generator rental) and so on. Little AI Here is not an example. Hope that all the friends in the long tail of the keyword analysis must take into account the long tail keyword reader needs. Only the long tail keyword that the reader needs is what we need. (After little AI will write long tail keywords How to analyze, from what channel analysis)

Second, the integration of key words

The purpose of the Integrated keyword is to make the site layout reasonable. Reasonable to do within the chain arrangement and relevance of the layout of the chain.

This step, if from the site Optimization program production is the core of the most critical link. It can be said that the implementation of the site optimization program depends on the integration of our keywords.

1, the integration of target keywords and long tail of the relationship between the keywords

Integration of target keywords and long tail of the relationship between the keywords from the nature of the product, we have to compare the data to analyze the target keyword proportion of the population. Grasp the main groups, netting secondary groups, for other related groups, this is the long tail keyword play the most important role. For example, what is the main group of diesel generators? Through the analysis, the main group of diesel generators are construction, electricity, energy and mineral industries, then what are the interests of diesel generators in these industries? Through the analysis, one is the purchase use, one is the technical research analysis. Then we need to specifically analyze the purchase of the use of the group's potential demand for long tail keywords, such as the price of diesel generators, use instructions, maintenance, and so on. The needs of the technical research community are mainly reading requirements, such as the principle of diesel generators, and the principles of each component of diesel generators, etc.

2, the integration of the long tail of the relationship between the keywords

Long tail of the relationship between the keywords is the decision of our long tail keyword can be a major factor in search engine location.

Integration of the long tail of the relationship between the keywords is for us to decorate the chain when the convenience, only we put the long tail of the relationship between the key to organize, we can be related to the site of the long tail words organized, and then do a good job within the chain. The related inner chain is the most effective means of condensing weights. Of course, unrelated to you did not have any effect on the chain, can only induce reptiles, but harmful to the benefit.

3, the integration of long tail keyword and target keyword weight matching

The goal of the site keyword is that we need strong care of the key words, but also the highest weight allocation of keywords, the integration of long tail and target keyword relationship between the key is mainly for the allocation of weights, generally speaking, long tail keyword and target keyword matching is according to 5:3:2 to match. That is to say the long tail keyword also should be divided into a primary and secondary relationship. The ratio is presented in this way (< target keyword >:< Long tail keyword 1>:< long tail keyword 2>:< long tail keyword 3>). But the highest weight value should still be the target keyword.

Finally said: The main keyword is the last to do, and so on target keywords and long tail keyword to achieve the effect, the main keyword will achieve a good effect, at that time in the adjustment strategy is the most beneficial. Do not think that the main keyword to the end of the said no, AI to share the site optimization program or the main station.

Description: Here, little AI just general introduction of the analysis, integration of the long tail keyword method, the actual operation is still very articles, need step-by-step to experience, practice. Hope to help you a little!

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