How to do the website data analysis of movie website

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The movie website is the current personal stationmaster constructs the station the mainstream, has known the new stationmaster in chooses the construction station type the time often chooses the novel and the movie Type website, in multitudinous choice, the movie Class website competition is also relatively big, in the competition intense environment completes the movie website data analysis to be especially important. Film-type web site profit model is based on the collection of advertising fees, and the source of these advertising costs are users, so do a good job of the film site data analysis, so that movie site users fly Up is the film site development of the core Foundation.

Judging from the overall development of movie websites, its search users are by keyword + Long tail language, that is, now hot search of the 2012-year hot movies, the latest hot movies and so on, the long tail of the keyword is the site's traffic base, the author from the movie Site traffic data, page access rate, PV Access data Synthesis aspects of the detailed analysis, in this three points before the data found a lot of film owners did not perceive the secret, the following to share the secret I have:

The website traffic data is the movie website development core element, the flow data source, the geographical distribution, the time distribution, the sex proportionality and so on all are the flow factor, completes these elements to be very important. With the traffic integration of movie websites, the regional distribution of film sites and time distribution integration is the basis for development, the webmaster can use the Baidu statistical tools in-depth observation of the site search terms of the geographical source, from the geographical source to observe the distribution of traffic, highlighting the site's core points and core hotspots, For example, many movie sites will be in the first part of the column in the planning department of a hot spot, this hot spot is the geographical distribution of the film hot topics, these films can create more traffic for the site. There are a lot of good movie sites will also be divided into boys columns and girls column, webmaster do not underestimate these two columns, from the sex column can show the importance of users, increase the user to a single column of clicks, thereby creating value for the site.

Page access rate has always been the webmaster more concerned about the problem, the ratio of page access rate can reflect the comprehensive performance of the site, a lot of web page design and functional aspects of the user needs, its page access rate is concentrated in the homepage of the site, while the inner page does not reach the corresponding rate of access, This movie site does not capture the user's psychological elements. The webmaster of the movie website can start from the prominent website design function, develop some to attract the user's function, integrate the function into the inside page of the website, make the website user can visit to the inside page through the homepage, help the website to improve the page to visit the rate, thus win the profit for the website.

A long process from independent IP start to page PV access users come to the site to form an independent IP, but this IP can not be converted to PV is a webmaster world, a lot of movie site only to attract independent IP users, but in the PV data shows the site's IP and PV does not match, That is, the so-called site jumped out of the rate too high, the site jumped out of the rate of high impact on the site's friendliness, the search engine's point of view, not conducive to the weight of the site to promote, from user analysis is not conducive to users through the search engine behavior into the site, so that the site A long time the entire site is only independent IP without PV situation. The author suggested that the high jump rate of the website can integrate the resources of the website, improve the user experience of the website, make some popular movies regularly is also very necessary, and gradually increase the PV of the website.

Film site development and the support of users closely linked, as a film site webmaster must start from respect for user experience, do a good job of the site's user experience, the site's user experience service to the limit to ensure that the entire site in the user's support for stable operation, I hope that webmaster can do a good job of data analysis under the conditions of the site to obtain user support, so that their own web site in the user's support to fly up. This article by the Guangzhou Furniture exhibition http://www.53320.com/webmaster Original edit, reprint please must keep the webmaster hard link, thank you.