How to do well the user experience in website

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In general, as long as we follow the search engine optimization rules, according to search engine like the way to optimize the site, adhere to the original and external links to add, ranking is absolutely there. But our ultimate goal is to use this site for our benefit, which requires a site to have a very good user experience, so that can be converted into benefits. It is really difficult to improve the user experience of the site, but if we do a comprehensive analysis of the purpose of the site, improve the user experience is still there to be found.

1. Analyze target users, determine the direction of website production

When you want to make a website, you must first analyze this website to serve the target user group, they need what related service, they will like what style website type, what kind of color collocation can let them look more comfortable, what kind of website layout can facilitate them to browse the website. These processes are required as the site responsible for constant sharing, and constantly to modify, it accompanies the growth of the site throughout the process. At any time to focus on the needs of the site's target users, and then for the requirements analysis of the site to adjust the corresponding, this is to obtain a good user experience the most basic step.

2. Let the target user on the website can quickly find what he needs

This is a very important second aspect, if the target user through various channels to the site, but he did not quickly find his needs, in general, he will soon leave your site, which is high bounce rate. The best way to reduce the bounce rate is to allow users to come to your site at the first time to get what he needs, and when users find what they need, they may be aimlessly browsing the rest of the site. This, of course, involves a third aspect.

3. The comprehensive experience of the website

When the target users find what they need and become aimless, the site will be the overall experience of the first judgment, if not good will leave, if the feeling is good will continue to browse. For example, the style of the site, the color collocation of the site, the reasonable layout of the site, some related reading content. Here the key to say is the page color style layout of the way, many sites are targeted to target users of this comprehensive survey. Because people from the visual aspect, these three aspects have formed the first feeling, if these three aspects can do well, then will let the user have the longer stay time, will have many visits, eventually forms the loyal user group. To do well in these three aspects of the site should make the plate layout size appropriate, highlighting the focus, and in the color of the collocation to be coordinated, primary and secondary clear, there is the main tone, in the site font to the rhythm of harmony, suitable for the target users to read.

4. Interact with target users to make the site more perfect for the target users

In fact, in the process of interacting with the target user, it can also make the website gain a higher user experience degree. Analysis of the target users, if you can make the user in the interactive process is happy, no doubt will allow users to create a very deep impact on the site, it is easy to make the process of users to become loyal target users. And the biggest advantage of this process is to be able to obtain the website improvement from the user's plan, may let the website's planning and the construction closer to the website target user.

It's really hard to do a good job with the user experience, and it's not like a website that optimizes purely technical ways. This is the need for us to stand in the user's perspective to see our site, if you can follow the above four ways to improve the site, then the site's user experience will gradually improve the site's loyal users will be more and more. Do a good job of the site's user experience to adhere to the king.

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