How to effectively operate the site's internal chain optimization

What is the internal chain of the website?

Inside the chain (that is, the site's http://www.aliyun.com/zixun/aggregation/8882.html "> internal links), refers to a site under the domain name of the different content of the link between the pages, Reasonable internal chain layout is conducive to improve the user experience and search engine Crawler Web site crawling index efficiency, conducive to the effective transfer of the site weight, thereby increasing the search engine collection and enhance the weight of the site.

Second, the structure of the chain of the site layout.

The website generally divides into the tree shape and the flat two kinds of structure, "the homepage-list page-content page" The structure gives everybody to discuss concretely, by the way I to the inside chain layout some views. The homepage links to all list pages, the homepage links to the partial content page; The list page links to the first page, the list page links to the related content page, the content pages are linked to the first page, the content pages are linked to the related list page, and the content page links to the partial list page. Here to emphasize the point is to build the site when the site layout are considered clearly, otherwise to the later to change, may have a great impact on your site.

Three, internal chain optimization method. The optimization of the site within the chain is an important part of SEO, within the chain optimization can make the search engine spider crawler along the Web page for the continuous crawling index, so that the website article more easily included, the following small Zhai summed up five ways as follows:

1, the establishment of site map. Set up a site map, at the same time the site map submitted to the search engine, and it is best to put the site map links to the top of the homepage, which is more conducive to the search engine on the site all the crawling page.

2, a column of no more than 8, column level three more suitable. Under normal circumstances, the company's Web site navigation is best not more than 8, and the structure of the site to three levels within the more appropriate, so, whether for the browser or search engine is an increase in user experience and friendly way.

3. Use text navigation as much as possible. The website navigation as far as possible uses the text format, I thought this is everybody very clearly. Too much pursuit of beauty and use pictures or JS pull-down menu for search engine unfriendly, at the same time for the site link transfer weight is also inconvenient, and even search engines can not identify this link, so we build text format is the most ideal.

4. Link anchor text. Link anchor text is also important for inbound links, equivalent to that keyword you give another page voted support the same, but the anchor text must be content-related, and the content of the relevant articles also use the corresponding anchor chain connection points.

5, for unnecessary pages directly nofollow off. Some pages in the site is not important, such as contact us, these can use nofollow, otherwise spread the PR of the transfer, and the product page should be allocated more weight.

Four, the site within the chain optimization needs attention.

1, pay attention to the relevance of the chain content. Do not casually appear a word to do an inner chain, remember our optimization is to increase the weight of the site and enhance the user experience, increase the user's stickiness.

2, internal links to ensure the uniqueness of the URL. In particular, dynamic Web site static processing, can only retain a link. Link to a specific page can only have a link, can not link the number of times, let search engines to determine which link in the end is right, pay attention to do the result of only one, Baidu will lose your trust.

3, to often see the site's dead link. Do not time to do the chain when you point to the link is already a dead link, so the search engine crawler will feel that your site is a dead end, will slowly reduce the crawling frequency of the site.

4. The number of internal links within each page should be controlled. If the number of internal links in the page exceeds the limit, the search engine may ignore the page, or ignore the target page of the link that is beyond the limit in the page. In general, the number of internal links within a page should be limited to 100.

Finally, we look at the role of the chain within the site.

1, reasonable to the site within the chain optimization can greatly improve user viscosity, reduce the bounce rate.

2, the inner chain is conducive to achieve a flat web site, improve the search engine on the site's crawling index efficiency, and thus enhance the site's collection effect, at the same time conducive to the balance of weight transfer.

3, the inner chain is conducive to speed up the site rankings, enhance the site PR value, while in the station can also form a virtuous cycle of browsing system, improve user experience and search engine friendliness.

How much to build the site to find the Guangdong Foshan Wisdom Branch Network website construction: 280 Yuan finished product station full package, qq:68048562, Tel: 13662365320