How to enhance the credibility of corporate web site to play a greater benefit

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Should every enterprise have its own website? The answer is obviously yes. But in fact almost all companies have their own websites, the development of the Internet today, its ability to promote no doubt, has become a consumer understanding of enterprises and products of the first window, enterprises through the site to establish the image, improve the credibility of the inevitable move, but many of the company's Web site has not brought help to sales, How do companies rely on websites to enhance their influence? and how to further enhance the credibility of it? Many managers are filled with questions! The following enterprise help network to share some experience.

Ensure the word-of-mouth of upstream channels

At this stage, small and medium-sized enterprises are relying on upstream channels to provide products, with independent brand products, fewer enterprises, so want to improve their integrity, there is a upstream channel is the key, but also in the network can get users ' attention.

For example, a enterprise chooses the regional agent for the product of B brand, as a company's own customers and strong network promotion, product sales good, profitable return, but in the six months after the B brand suddenly appeared product problems, a enterprise with the credibility of the problem is greatly questioned, product sales also plummeted. Therefore, the choice of a good reputation, high credibility upstream channel is very important, otherwise no matter how good your business, the site to promote how to force the total eventually difficult to escape the fate of the decline.

Good user Experience

There is a situation that is very much criticized by the user, that is, consumers come to the corporate web site, the classification of the site, important information is not prominent, is replaced by a large number of ads, which seriously affected the user experience, usually users of such a corporate web site is more objectionable, and once the enterprise after-sales information is difficult to find, Users will have doubts about the integrity of the enterprise, and then affect product sales.

Therefore, the enterprise site to the important product classification, after-sales channel and other important links placed in the most eye-catching position, so that users in the shortest possible time to find the target, and reasonable restrictions on the number of new HTTP pages and pop-up ads, to do a professional, clear goal of the enterprise website, Excellent user experience will bring users to the credibility of the enterprise recognition.

Refusing to exaggerate advertising

Many companies like to do some sharp, pompous advertising to win the attention of users, but the Internet has developed to this day, users of the exaggerated, impetuous things have not been interested, such practices can only arouse the suspicion of consumers, and thus be detained on the "good advertising, product is not good" hat.

Therefore, the product is presented in the most authentic way on the corporate web site, detailed introduction of product selling points and pre-sale issues, is good or bad by the consumers themselves to judge, in order to form a fundamental help to the enterprise, reduce the exaggerated advertising, gorgeous page design, a good company's official website is simple and clear, not to sell and pompous, In order to bring customers the first impression of integrity.

Provide detailed after-sale guidance

The most important thing for consumers to browse the company's website is to understand the product appearance, performance, characteristics, such as several aspects of the problem, but once the product has a certain interest, he will begin to further understand the product pre-sale issues, many corporate websites patronize the promotion of products, but the sale of the included use of methods, quality assurance, services and upgrades mentioned very little, Even afraid of responsible and take evasive attitude, so how can make the consumer to enterprise trustworthiness degree 100% rest assured.

Therefore, the enterprise on the website needs to provide detailed product use methods, quality assurance time and upgrade services in detail, so that consumers worry-free purchase products, so that consumers in the site can feel the professional and integrity of the enterprise.

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