How to establish the brand characteristics of shop

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In today's Taobao store, but all can make money, and the higher profits are some unique brand characteristics of the shop, such as the seven, annual sales reached hundreds of millions of, and net profit of nearly 50%, these are the results of brand value-added premium. Therefore, if there is a certain sales of the shop, it is necessary to start in this direction to develop, otherwise, is always playing a price war, it is difficult to have a big breakthrough. Therefore, the establishment of unique brand characteristics is the key point of long-term development success. What should be done?

The first thing to do is to have a logo for a store, because this is the best tool for the difference between a store and a competitor. This design should follow simple and easy to remember principles, and it is not difficult to understand. The color of the main body should not be too complex, consumers once the impression, the next time you will recall, the effect reached. The author of the store in the last year for this matter for one months, because the store did not have a lot of sales, but also hope that through a number of special symbols to impress consumers, want to be the way of fish culture implantation. For example, each tropical ornamental fish corresponds to a style of products, in the baby description of the page to increase the picture of the fish, and shop introduction also explains why to use this culture to combine shop products. The idea comes from the initial language flagship store, when someone put forward the idea that although it is not very good to see, but it is easy to remember. But in fact, the store is a certain connotation, and after a long time accumulation, can have a better brand effect, this is small and medium-sized shops can not imitate.

The second is the name of the shop. For example, do women's clothing all know Han clothes, advertising language is: No time to go to Korea, will come to Korea are clothes! Very simple to remember, and the brand is the main Korean version, also very good like consumers elaborated, deepened the impression. Therefore, in the name of the shop, it is best to combine with the style of the product, simple and easy to remember, is the best, but must have a certain moral inside, but also facilitate the promotion in the latter part of the time to increase the brand connotation.

Third, the store should have its own personality. The so-called individuality is can let the buyer produce the trust, will some real thing display in front of the buyer. For example, the author's shop last year on positioning: 17869.html "> Dress supermarket, there is always a suitable for you!" in the middle of May, the store has shelves more than 300 dresses, and the price is relatively low, using the mall brand, supermarket price sales, but also achieved good results.

Four, the product description must have a unique flavor. Although now Taobao many stores of the explosion is by copying others, but no matter what, need to establish a unique flavor to win the favor of consumers. NBA Lakers coach Antoni once in the media interview, said that his many tactics are from the Forest Wolves current coach Rick Adelman, the meaning is that they are not original, is copied from other people's ideas. In an industry, often the successor will be first to imitate the first to develop, but once to surpass the predecessors, it must have a set of their own things. Simply saying is to copy other people's Things must not be successful, only these things into their own things, let others to imitate their own time, can be regarded as success.

Five, the customer service must give the buyer the best shopping experience. Osaka's operations director in doing the interview show, their shop can do three dynamic scoring in 4.8 points above, the rate of 40%, is the industry's benchmark, mainly in customer service this link to achieve the ultimate. First of all, the customer service is divided into pre-sale, sale, after the sale of three posts, everyone clear division of labor, handling things very high efficiency. While the sale of the link, customers will be the actual experience of the buyer to sell the basis, not many shops to take the brutal marketing, no matter what kind of style, to convince buyers to order is OK. And Osaka's approach is to recommend the most suitable clothes to buyers, so in the return of this link can be reduced to the minimum. And in the process of selling, the customer can decide whether to give the buyer the right to return the package, flexible operation to avoid disputes. Even meet difficult customers, first active weakness, no matter what the problem will be returned to the customer, once, two times later, to obtain this kind of customer goodwill, become a loyal old customers. Therefore, the outstanding customer service link must be lets the shop establish the brand characteristic the most important factor.

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