How to set strategic goals for stationmaster

Source: Internet
Author: User

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Strategic goal is the webmaster to promote the site and team forward direction and goal, the strategic goal in the Webmaster weekday management team and the website management has the pivotal position, the custom excessively high or too low strategic goal for a website all is the influence far-reaching, the wrong judgment formulation goal will not only be able to collapse the morale, may even affect the entire website the movement , so the appropriate strategic goal customization in the Webmaster management appears particularly important.

Case stories

It was a real story about Van Gogh that happened to be seen in the magazine, say one day every customer Prudential product CEO aged to the warehouse inspection, before the inspection is old with cheerful mood visit, this we are unknown, but to the warehouse after the old mood is very bad, even with a rage to describe also not for too, Because he saw a bunch of mops in the warehouse, for this push mop old summary is "into some not into the category, and this is also the Internet company excessive decentralization, lead in advance", said that we a little understand why old angry, because into the wrong goods, leading to goods unsalable, backlog, derived from capital turnover, Market adjustment and a series of problems, for now believe in the fast-selling of the electric business is undoubtedly far-reaching pain, and subordinates of the answer is, where customer-prudential products customized sales target is too ambitious, the traditional marketing model can no longer bring more breakthroughs and benefits, in order to keep pace with the high expectations of enterprises, we can only subvert the traditional " Layer out of the new ", and subordinates of this disease nasty desperately behavior, eventually led to aging with senior executives together" Soummens ", do a profound self-examination review.

Set goals rationally

The popularity of such a word on the Internet, the ideal is very plump, the reality is very bony sense, this is also a lot of traditional enterprises are the common fault of the electrical business, aging a sentence is very good, the words how to say I do not remember, probably means that there are two kinds of self limitation, one is because of some small achievements after complacency ego expansion is a limitation, The other is that being confused after setbacks is a limitation of self. And this words on the webmaster to set strategic objectives level to discuss the appropriate, but the webmaster in the formulation of strategic goals, in the heart is what kind of superiority to set the goal so high? What kind of inferiority complex is the goal set so low? For the construction of a website management, Rational formulation of strategic objectives can actively and effectively promote the steady development of the website.

1. Market Analysis and development

Stationmaster Market Analysis strategy formulation belongs to the comparison macroscopic strategic target customization, because the market is one existence many indefinite factor carrier, it is affected by the politics, the folk custom, the industry, the humanities, the public opinion and so on many aspects, and the market formation also is by these influence factors constitute, So a webmaster for their corresponding market should have a keen sense of ability, according to market changes constantly change the operational policy and strategic objectives, rather than blindly pursuing a single strategic goal.

2. Customer Analysis and development

An industry in the early stages of development, may be because the new product concept by the customer's pursuit of the emergence of a burst of growth, and after the time and market conditioning, such products for the customer's attractiveness will weaken, customers will be more rational consumption, and then the growth rate of the industry will slow down, if the webmaster still want to "contrarian "To set high goals for the team, that can only step in the footsteps of all the guests, in fact, led to the wrong owners of the judgment, often because the webmaster ignored the customer psychology and demand analysis, customer needs?" What can you offer your customers? How much interest will you get in the end? These problems in the operation of the site are inextricably linked, webmaster usually set strategic goals can be through the customer shopping psychology and demand analysis, combined with the actual situation of the site itself, the appropriate formulation of strategic objectives.

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