Some people who manage Baidu bidding always feel the more creative the better. From the point of view of Baidu is true, because more added to show opportunities through practice, found that this is not good.
If you encounter these categories of our bidders should be how to write it?
First, Etiology
title and creativity as far as possible around the cause of the disease to write, such as: xx authoritative experts for you to answer the etiology, online solutions to the cause. The emphasis is on landing page selection, which requires an in-depth guide to the article.
this kind of patient to the illness understanding is not enough, the doctor's intention is not very strong. If the article is a good guide, this type of patient will have the need for inspection and treatment. Try to strive to be our potential customers.
Second, symptom
Title and creativity as far as possible around the symptoms of this disease to write, such as: xx authoritative experts to answer your symptoms, online solutions to symptoms, etiology and so on. can also be appropriate to add treatment, the advantage of this is to increase the advertising show, but also let patients know more about the hospital.
This kind of patient generally like to search the pathogeny of the patient, all have the demand of cure but not necessarily at that time come to the hospital, but also want to fight, let them become our future potential customer.
Third, check
this to the hospital's point of view, write their own hospital than other hospitals do not have the advantage. (For example: Price, technology, expert, therapy, etc.)
this kind of patient's intention is stronger, try to strive for.
IV, treatment of
this is to stand in the patient's point of view to write, such patients are most concerned about is the hospital treatment methods. So this should highlight the advantages of our hospitals (e.g., unique therapies, advanced instruments, authoritative experts, cases, etc.)
the patient itself has the intention of seeing a doctor, he (she) is concerned about the treatment method. If your landing page is guided, then the amount of consultation is needless to say.
Fifth, hospital
tells patients what they want to know and relieves their patients of doubt.
1, directly search his hospital name, telephone, address and so on.
Creative Writing: Tell the patient want, direct point.
2, how about XXX hospital? Is it public or private? Which hospital is good?
From the hospital's point of view (for example: public, third, senior experts, authority, the history of the Institute)
from the patient's point of view (for example: Netizen, citizen, cure Patient, media)
3, search other hospitals
mainly increase the exposure rate of their own hospitals, do brand publicity to attract potential customers.
Small head bidding software to provide trial writing.
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