How to write a medical bidding idea

Some people who manage Baidu bidding always feel the more creative the better. From the point of view of Baidu is true, because more added to show opportunities through practice, found that this is not good.


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generally I would suggest that one unit generally appears in two creative ways:


 


First: Long creative: the longest keyword in the unit revolves around writing creative


 


the second: short creativity: A short keyword in a unit write a creative


 


Note: This creative way of writing is to match almost all the keywords on the unit, better improve the quality of the keyword.


 


general patients will be around these kinds of search our ads:


 


1, Etiology 2, symptom 3, examination 4, treatment 5, hospital


 


If you encounter these categories of our bidders should be how to write it?


 


First, Etiology


 


title and creativity as far as possible around the cause of the disease to write, such as: xx authoritative experts for you to answer the etiology, online solutions to the cause. The emphasis is on landing page selection, which requires an in-depth guide to the article.


 


this kind of patient to the illness understanding is not enough, the doctor's intention is not very strong. If the article is a good guide, this type of patient will have the need for inspection and treatment. Try to strive to be our potential customers.


 


Second, symptom


 


Title and creativity as far as possible around the symptoms of this disease to write, such as: xx authoritative experts to answer your symptoms, online solutions to symptoms, etiology and so on. can also be appropriate to add treatment, the advantage of this is to increase the advertising show, but also let patients know more about the hospital.


 


This kind of patient generally like to search the pathogeny of the patient, all have the demand of cure but not necessarily at that time come to the hospital, but also want to fight, let them become our future potential customer.


 


Third, check


 


this to the hospital's point of view, write their own hospital than other hospitals do not have the advantage. (For example: Price, technology, expert, therapy, etc.)


 


this kind of patient's intention is stronger, try to strive for.


 


IV, treatment of


 


this is to stand in the patient's point of view to write, such patients are most concerned about is the hospital treatment methods. So this should highlight the advantages of our hospitals (e.g., unique therapies, advanced instruments, authoritative experts, cases, etc.)


 


the patient itself has the intention of seeing a doctor, he (she) is concerned about the treatment method. If your landing page is guided, then the amount of consultation is needless to say.


 


Fifth, hospital


 


tells patients what they want to know and relieves their patients of doubt.


 


1, directly search his hospital name, telephone, address and so on.


 


Creative Writing: Tell the patient want, direct point.


 


2, how about XXX hospital? Is it public or private? Which hospital is good?


 


From the hospital's point of view (for example: public, third, senior experts, authority, the history of the Institute)


 


from the patient's point of view (for example: Netizen, citizen, cure Patient, media)


 


3, search other hospitals


 


mainly increase the exposure rate of their own hospitals, do brand publicity to attract potential customers.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


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