How to further narrow the knowledge gap of SEM?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; With the rapid development of digital marketing industry, few industries can follow this change to adjust. In the online marketing industry, SEM is undergoing significant changes, which vary every month. This change and the synchronized changes in practice make all the search professionals face great challenges. In the search industry and their choice of marketing management program will be synchronized change.

The gap between personal knowledge and current best practices may have a significant impact on marketing activities. Search engines usually change the control activities that are directed or other low income clicks and high income clicks. The inability to understand and deploy targeted and promotional activities is mainly due to the poor effectiveness of the optimization of promotional activities.

Perhaps the most infuriating thing for business executives is that they can't tell them about their team members ' information or skill level. Marketing activities are not only influenced by the activities of the search managers, but also influenced by the advertisers ' bidding rules, and also by the changes of the searchers ' activity and the quality score. This competitive ecological environment is not just a competition activity and the reaction of all competitors, but also their adjustment to the price of advertising innovation or quality score.

Unfortunately, some of the SEM managers must consider the opacity, which means we can only see the results of these factors. Knowing the signs of marketing campaigns and competitor activity is an art and science. This is also the SEM peer exchanges and the important significance of each other.

The challenges are different, depending largely on the role of the search marketing professional. In some SEM and interactive advertising companies, there are both structural and non-structural training and information sharing. The advantage of large advertising companies is that the best practice cases that one learns can be communicated and extended elsewhere.

For SEM professionals within the enterprise, they are unable to communicate with their peers in the community, so the following knowledge can make up for this deficiency.

Participate in training-focused meetings, and attend seminars on tactics and strategies if you need strategic guidance.

Keep online training with the Times. As head of the Sempo board, I have a bias against the sempo, but you have other options.

--Listen to the industry's latest development discussions, which may be of value to you.

-Launch a search engine-supported Exchange event.

-Read the columns of the industry to believe that their articles are not only for practice, but also for these channels.

-Manage more marketing activities if possible. Marketing campaigns with different success goals have different data and different competitors, and therefore learn in a completely different ecosystem.

Given the changes in the industry and the development of information, the challenges to be addressed are prioritized. For example, with different landing pages and key words of the promotional activities, need a different marketing model, in this campaign most of the search volume focus on a small number of keywords.

Similarly, a local marketing campaign will work quickly, which requires different options than a nationwide marketing campaign. You can't handle the gap of SEM knowledge very well, we all need to keep learning and progress every day.

Source: Hebei old Xu Seo training
Address: http://www.hebeiseo.org
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