How to get the medical station to find a good way out in the haze

Abstract: Medicine, surgery and other medical terms in China are very sensitive, especially for some of the current medical accident problems, patients are more likely to fear and suspicion of medical treatment. The reality is so, on the internet is also the case, the medical website Road appears more and more

"Drugs", "surgery" and other medical terms in China are very sensitive, especially for some of the current medical accident problems, patients are more likely to fear and suspicion of health care. The reality is that, too, on the Internet, the road to medical websites is getting darker.

Several algorithms from the Baidu update we can also see that the medical site is the highest probability of K, now the medical site to do SEO is really difficult, but even if the environment is so bad, the station still has to survive. The author has done two years of SEO experience to share, how to let the medical station in the haze to find a good way out.

First: It's a sensible thing to invest more in a good station.

Now the Internet technology can be said to be more and more transparent, with the advent of the era of open source products, many people who do not understand the technology can easily easily through the template to create a decent site. Some hospitals are the same, they feel that since there are open source products, through the template to do the station, there is no need to spend more money to let the website construction company to develop a website. In fact, this practice is probably one of the reasons why the medical station is in a haze today. Although the template is cheap, but for a hospital is not sensible, then the hospital should be how to build the station?

I think the hospital to operate the hospital on the Internet, the first to learn to spend a little more money to invest in the construction site. Hospitals should be based on their own medical needs, patient groups, to specialize in customizing a site of their own, rather than take a template class site to let people modify it on the Internet, the benefits are: (1) Enhanced user experience, because it is based on the requirements of the station, so that other medical stations can not achieve the function, This is refreshing for users. (2) To make the difference more obvious, more conducive to the collection of search engines and favor, so as to improve the site rankings, bring more traffic.

Second: The medical station article is not many, lies in whether has the value

Compared to other types of Web sites, the medical station's access groups are very strong purpose, you think, a healthy, energised normal people and how can so have xianxin to go to the medical stations? So, for the patient to create value is the ultimate goal of the medical station. To create value can only be reflected through the article, but the author found that most of the medical stations because of the feeling of original difficulties, they do not want to update their own site is too low, hastily took the article on the Internet to paste on the top of the finished, this behavior is undoubtedly sentenced to death for medical stations.

In fact, the site content of the medical station is not much, creating value should rely on the reliability and practicality of the article to reflect. How do you do it specifically? The author believes that the medical station should not be forced every day or regularly updated, and can choose to select some actual cases to edit a useful article, after all, "Freemasonry", if the patient can see the article in other patients have similar diseases, and can learn from the actual case of your hospital is how the specific treatment of patients, So that patients will be more trust in your hospital, the value of the article can truly be reflected.

Third: the promotion of the vision to be more long-term

Now the medical station SEO really bad do, this is the whole SEO industry recognized fact, but SEO is not the whole of the promotion, on the contrary, SEO is only one of the small means. Therefore, even if the discovery of their own medical station in Baidu ranked very close, the hospital should not let the site to abandon themselves, but should go to "curve the nation", choose more ways to promote.

The specific promotion way many many, the author here also does not go into detail, here simply shares the author's hospital is how to do the promotion. The hospital of the author is because the fund is sufficient, therefore adopted the method of bidding +seo to popularize, we all know that Baidu likes to give him the money of the website, so did the bidding, the medical station's natural ranking is also relatively better than before, of course, bidding is also a learning, here is left to the hospital bidders to study it, I do not say that the digression. Therefore, if the hospital funds are sufficient, may wish to invest in Baidu bidding, which for a medical station conversion rate is a good practice.

Above all for the author some simple humble opinion, but for the improvement of the current medical station dilemma still can have a little help, but also hope that the medical stations SEO or site personnel do not give up easily, as long as you are willing to work hard, I believe that your medical stations can from the haze of a bright road.