How to grow a Web2.0 company

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A typical Web 2.0 application can reach phase sixth of version 1.0-maturity, and has the potential to reach phase seventh. Most applications stop at phase fourth, and for China's Web 2.0, apps remain in two or three phases, although we hear positive news about companies exposing APIs.

1. Idea: All Web2.0 applications are based on smart ideas: a specific problem that can be solved by many mature Internet users. may be sharing files, ideas, pictures, music, movies, or news. The real success of the Web 2.0 application is not only to solve the problem of mature Internet users, but also include the application of the common Internet.

2. Beta: The initial launch of the site is a beta version, and users are invited to participate in its development. Critics and software users with unique views in the industry are often invited to participate in application development. Because of the innovative nature of applications, developers can be criticized for not having to worry about bugs in the beta environment. But keep in mind that users will also resent you for losing their data even in beta releases. A well-functioning beta will attract investors ' attention, after all, a real demo is much better than empty talk.

3. The third phase of Api:web 2.0 application maturity is to extend the application of other technologies through the application of a technology. This needs to be done through the API, both on the desktop and on the online application. This phase of maturity is not limited to user-based applications, but others apply. It is often the third party that has developed some popular apps that the original developer has no time or money to invest in. The API helps users build larger groups of users and improve their functionality.

4. Ratio: in Web 2.0 applications, Network load capacity and its performance ratio is a critical factor, because initially the allocation of resources is often insufficient to meet the growing needs of large users. Similarly, new technologies like Ruby on Rails can support Twitter and other content management systems, but they do not perform perfectly. Therefore, a company's handling ratio is directly related to the satisfaction of users. This will often be the technical background of the problem, once the error, only in the user side, so the transparent communication with the user needs excellent PR help. 37signals Company's attitude and practice is worth learning.

5. Business model: Web 2.0 differs from traditional Web 1.0 companies in business models. The first beta version of the online, business model came out. Mature compared with Web1.0 version 1.0 phase. For Web 2.0 applications, the primary strategy is to create a user base before considering a business plan. This phase is critical to the development of Web 2.0 applications. On the other hand, many Web 2.0 apps were sold at this stage because the buyer focused on the size and nature of the user community.

6. Version 1.0: Version 1.0 is released in China, compared to the number of releases released in the beta release. Version 1.0 is a mature Web 2.0 application that does not have any program defect versions, and is based on user-proposed modifications and feedback. The final version is typically merged with Third-party Plug-ins, and there is a risk that the beta version has too much functionality to affect its availability.

7. Innovation: Product maturity often hinders technological innovation, but can be avoided if there is a guarantee of a good innovation mechanism and a strong version 2.0. Unfortunately, no apps are up to 2.0 of the standard. But should we congratulate the seventh stage of the product? Because most of the money is invested in phase fifth business model.

Kaiser added: Like many countries, Chinese web 2.0 entrepreneurs are reluctant to introduce ads in the early stages of development and focus on increasing the flow of users and websites. They believe that the introduction of advertising is to ensure that the company's survival and the way to profitability. During my time as the chief journalist for Red Herring China and in the Austrian-American period, I saw a lot of business plans that positioned the second half of 2007 and the first half of 2008 to be open to advertising.

Many people think that as long as these sites open "tap", advertising revenue will flow in their own. But in fact, in many cases, they have not figured out how to cater to advertisers. And more importantly, they don't think about how to give a blog service provider or community network User A medium of administration to help them get the ads they need. "User-led" has always been the slogan of Web2.0, and can not be abandoned because of advertising entry.

And they didn't expect to open their doors to welcome advertisers to make their pots full in the next few quarters, just as many web 2.0 companies have allowed to broadcast real estate ads. I think many companies will revise their business plans in the coming months to get involved in a profitable team.