How to improve conversion rate to convert traffic into sales

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SEO,PPC, advertising marketing and many other means of promotion, network marketing is one of the steps, the ultimate goal is how to convert traffic into sales, the browser into customers, of course, the premise is your early promotion strategy and implementation is reasonable, browse your site most are accurate. The author on how to improve the conversion rate of slightly write details one or two.

We promote the website, promote the product The purpose is what? We do so many "battalion" work, is to "sell". Sell our products, services and so on. Most of the time we focus on the promotion, stationmaster spell life, Seoer painstakingly put the site's traffic to ascend up, more and more visitors come, of course, if it is simply to enhance the popularity of advertising, the exception, because their goal is to promote the gathering popularity, has reached the effect. But if it is a sales site, the flow is useless, we do not need to watch the lively, or we want to see the lively also participate in our activities, add additional value.

Now a lot of means can achieve the effect of improving conversion rate, such as database marketing, interactive marketing, Word-of-mouth marketing and so on. Here to talk about the form of timely communication interaction. For instance, you go shopping in a mall, if you have in mind set the goal of the shopping, standards and so on, has been in the hearts of a list, well, you entered one of your target shops, according to the general, are looking for your target products. At this time, according to the routine, will also appear in a timely fashion shopper. Generally, and you explain the product parameters, quality, characteristics and so on.

Say here, want to interrupt the other content, in fact, the commodity homogeneity is serious now, and many consumers are not professional buyers, for the numerous choice of goods often with great subjectivity and be guided. Putting aside other factors, at this time, the appearance of the "Shopping Guide" and his (her) level of determination of the consumer to this product and brand recognition of the degree, the decision of the consumer is to continue to enter the "be shopping guide" process to finally achieve sales or pat butt away results. Of course, there are many factors also can affect the consumer's judgment and recognition, here only talk about "shopping guide" factors.

Back to the point, such as Amoy x Ali xx, have contact with Taobao know, is a network version of the "Shopping Guide." Many corporate websites, although also hang a QQ, or ordinary chat tools, but if the timely communication tools to provide the following functions, will improve the conversion rate has a great help:

1. Able to monitor the site in real time.

Visitors to the site, to be able to detect the first time, can carry out active communication, can know the browser is that page, browsing what content, just like the receptionist in reality, to understand the needs of the other side, but also facilitate future tracking and maintenance, can be tailored to the needs of the site layout, typesetting and other strategic adjustments.

2. Establish customer profile database.

This is equal to the database marketing, accurate analysis of each prospective customer's behavior and psychology, so that more accurate sales can be made.

3. Both voice, SMS and other functions.

Will not appear to be communicating is a person, and then let the prospective client telephone contact with another person in the enterprise, avoid loss and save the cost of communication between the two sides.

This article by the Creation Network Electronic Commerce Department Lei (Http://blog.sina.com.cn/iamleiguowei) provides, reprint please reserve.