How to improve the conversion rate of bidding landing page

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In love, there is usually such confusion, you give a person all, but she still unmoved. You may resent the heavens and have nothing to do with it.

If the search marketing as a good encounter, Baidu bid landing page is all you, and by clicking the creative visitors, is the object of your fall in love, how to use your landing page to move him, so as to achieve a good conversion rate? As with love, what matters is not what you have, but what you need.

To let your Baidu bid landing page moved people, and visitors resonate, first of all to learn to understand what the visitor's head in mind.

A few days ago, participated in the Department Consulting Division reviews the exchange, the consulting team leader of a few words let me be impressed. Probably means: As a good consultant, after reading the visitor's search term and after the first sentence, you should roughly judge each other's core demand points. Then, through the advisory Exchange, one by one to verify the exclusion, and finally determine which demand point to guide the visitor orders.

Like consulting, visitors each search for a keyword, are with a certain point of demand, they want to see in the landing page what they need, otherwise, they will not hesitate to choose to leave.

So how do you find the G-spot for the visitor's needs?

The only way to get into your visitors is to look at the conversations between the visitors and the counselors, to figure out the psychology of the visitors, and to be familiar with the way they often ask questions.

If you feel that way, it is too abstract, you can even use data to help analyze.

For example: We can select a core keyword and then sift through the effective consulting visitors who come in through the keyword, then categorize all their questions and classify the same semantic questions into one category.

Then divide the number of questions in each category by the total number of questions, and we'll get a percentage so that the visitor's point of demand becomes clear and prioritized.

The rest of the work, is how to address the needs of visitors to layout your bidding articles, is the choice to use the case or select the main discount, which should be based on the above mentioned data analysis, and not just follow the feeling to go.

Of course above the premise of these, we must ensure that click the keyword, creative to landing page has a high degree of consistency, if the key words follow the page is irrelevant, it is another matter. This article is a self-study bidding net original reprint please indicate this station address www.zixuesem.com