How to improve the conversion rate of inquiry in foreign trade enterprises?

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The author visited the major Foreign trade forum when found a very interesting phenomenon: whether the new foreign trade, or have many years of experience in foreign trade, they like to launch a call for help in the Foreign Trade Forum. The content of seeking help is most expressed in two aspects: first, to launch a translation for overseas clients ' enquiries, and second, to initiate help for the development of overseas clients.

These two requests for help reflect the current foreign trade enterprises in the overseas market expansion process of the two key issues.

One is the issue of small language translation, one is the development of overseas customers.

Small language translation has always been a major foreign trade enterprises are very troubled and headache things. Take this translation for help. First of all, many foreign trade enterprises do not understand the translation of small languages, but some regions of overseas customers like to use the mother tongue for communication, so these foreign trade enterprises can not control the people from all over the world speak different languages of customers. Second, these foreign trade enterprises in the receipt of small language inquiries often show as do not know how to deal with, finally adopted the solution is very problematic, as follows:

Project one: Give up and cooperate with this customer directly

This negative approach is absolutely unacceptable! Today's abandonment of this customer is not just a loss of a client, but the loss of the entire market to use this mother tongue. And there will be more small language market in the future, do enterprises have to give up?

Programme II: As mentioned in the beginning of this article, to help users translate

Help is not successful, no one to translate out how to do? Enterprises will miss this customer as well. Even after a period of time to help someone to translate out, who can guarantee that customers have been waiting for you, and stop at the front? Other companies with small language talent may have taken the client in the process of asking for help.

Programme III: Use of online automated translation tools

The result translates the sentence incoherently, even oneself all does not understand, understands not thoroughly, also discusses what how carries on the effective reply, is directly blacklisted by the customer, also or is apt to fall into all sorts of cheats hands.

Do foreign trade, can not solve the language barrier, in the longer term, the enterprise will lose vast!

That enterprise does not understand small language translation talent, received small language inquiry in the end should do?

There are still a lot of ways, but I think the foreign trade enterprises to really do a good job in the foreign trade market, but also to carry out a comprehensive layout to do. Not only the most effective to enhance the inquiry conversion rate, but also the most effective development of overseas customers.

To help foreign trade companies find better solutions, the author of a screening survey on the Internet, I think the network Marketing planning organization focused on the foreign trade enterprises how to better carry out foreign trade marketing some unique suggestions are very interesting, also think more suitable for today's market environment of foreign trade enterprises, so I did the relevant collation, Hope that foreign trade enterprises to expand overseas market to help.

The first step: as much as possible to develop more "active door-to-door" customers

Many foreign trade enterprises encourage foreign trade members to dig as many overseas customers as possible, can be a headache for foreign trade, even if very hard to all the major platforms have left their footprints, the customer's shadow can not see. In fact, foreign trade enterprises have a more effective way, that is, to make their own websites into small language sites, so that customers use their own mother tongue search products can be the first time to find your site and understand your products, the initiative to contact you.

Step two: Create as many opportunities as possible to meet customers

Although do a small language website, but the competition is very fierce. When a customer searches in their native language, it is possible to choose only a few of the companies in front of them, and you can easily be ignored. In addition, through different search engine search results also have a big difference, if the foreign trade enterprises do not do optimization, can not let all the search engines are included in your site, it will miss the opportunity to "meet" with customers, resulting in the loss of profits in vain.

Step three: Support the website construction of some small languages as much as possible

Small language sites have, search engines have included your site, but not enough. Foreign trade enterprises to make business bigger, all over the world, a few small language sites are not enough, to build as many small language sites as possible to truly attract buyers from all over the world.

Fourth step: Reduce the overseas operation and promotion cost as much as possible

Through the optimization of all search engines included in the site, but also to build a global language website, the light to listen to think that the cost is very high, but also very expensive manpower, energy and time, so many foreign trade enterprises deterred. In fact, there are already some new products on the market, it is possible to combine these needs, with the focus of the whole network Marketing system, can support 72 languages of website construction, but also have the ability to let all search engines are included in the function of the enterprise site. Choose a product similar to all the advantages of such a collection, only need one, you can save the cost of building 72 independent websites.

The author thinks, in the transnational trade, the buyer when buys the product, will be more cautious, will be more information search and screening, more in-depth investigation and analysis, so, if the foreign trade enterprises can do the above four steps, will be able to increase the exposure in front of buyers, increase overseas customer inquiries, and can effectively improve the inquiry conversion rate , Foreign trade enterprise marketing around the corner!