How to improve the conversion rate of medical bidding articles

This estimate is one of the most concerned issues for every head of the network department in the medical profession. The purpose of our station is to guide the patient counseling, appointment, and finally reach the doctor. The boss thought they spent so much money doing the bidding for the patient.


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Medical Articles Why the pop-up rate is high? (Prerequisite is the bid landing page in the article)


 


PV Low is generally not good background and website user experience is not enough, imagine an article did not appear and he searched the relevant information, he naturally does not see the jump rate is high. How do you solve the problem?


 


first to improve the patient browsing the page, the consultation volume has a certain increase. The patient browses the page to be many, stays long time such consultation's likelihood will increase. In this way, the pop-up rate of our site will certainly be reduced, the consultation volume will certainly improve.


 

The writing of
article:


 


First, article Structure


 


article structure must be clear, segmented clear. Let the patient see when the glance


 


second, the article picture


 


in writing the article has to add a corresponding picture of the disease, so that patients have a sense of illusion that this is happening in their own body.


 


Third, recommended reading


 


If your landing page is in the article, then when the patient through the advertisement in the patient is the target very clear customer, just want to see the corresponding article. Our article will write and bid-related articles, so as to have more opportunities to generate consultation. If the article appears inconsistent, our related reading will work. (For example: the patient searches for the XX symptom and the treatment, but you land is the symptom does not have the treatment method this time the patient will lose. And your recommended reading comes with a treatment that avoids jumping out of the way.


 


People's habit is generally read from top to bottom, browsing an article for up to 3 minutes. In order not to let the patient lose. I suggest that you recommend reading preferably in the second or third paragraph behind.


 


IV, Case


 


I found in Baidu statistics, patients with a lot of cases, in the case of this stay time is also relatively long. This place is the patient's most concerned.


 


Fifth, treatment method


 


ditto also in Baidu statistics found that patients also stay in the treatment of the time to stay longer. So when writing an article. Cases and treatments must appear.


 


I operate in a military hospital to see skin diseases. At the beginning of the reception of this station, the site did a bad job I saw that station's first impression is like modern people back to the past. But because it is the Army hospital reputation or something is good, the amount of consultation can be counted. In order to increase the amount of consultation. I suggest that the revision, in the revision of the time required copy to write according to this request. So I tried for one months, the results are significantly better than the original half, the consultation volume doubled, the number of patients have become more. is also the reason for the revision! (This also depends on local market and competition)


 


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