How to improve the conversion rate of website

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Enterprise website How to improve the conversion rate of the site is imminent, the enterprise site is not only to solve the problem of network promotion and marketing, the most important and main task is to solve the problem of conversion rate of the website. Shenzhen Web page designer himself in earnest collection, collation and contrast the high conversion rate of the website, found that high conversion rate site has a certain common characteristics.

Decide whether is the high conversion rate website, the first is the website itself construction. When the website construction takes into account the user's experience and feeling, whether the user feedback and the Exchange function, the purchase process design is simple enough, the help is sufficient detailed, the customer service establishment is reasonable?

The user's good experience is the first impression on the site. First impressions good users will like to visit your site, because handy. The website brings the user The good experience manifests in the website own construction, I as the website designer deeply understands this truth. Simple and generous page, navigation set reasonable, the column division of humanity, to return to human nature, help set simple and clear, the purchase process design simple, payment method diversification, set up the website and user communication module and user feedback function, these are related to the user experience, as long as the users will like to enjoy your site

The user's good experience two is the website opens the speed. Fast, the user is not much patience, will not take a long time to wait like a snail speed site, even if it is their favorite items, the site opened slowly destroyed the user's mood and interest. Enterprise Web site in the construction of the site must take into account the speed of the problem, whether it is to rent a server, or to build a server to take into account the speed, this is the site itself the key problems.

The user's good experience is the problem of the item itself. The object picture photography is beautiful and elegant, the object picture processing is perfect, the object picture design attracts the eyeball. The price of goods is fair and reasonable. To be based on their own brands to refer to peer prices to price. The price is too low, it will make customers the impression of fake and inferior products, if the price set too high, it will scare off a part of the target customers. So pricing is a factor that needs to be weighed in promoting conversion rates.

The user's good experience four is the user and the Enterprise website Exchange. Reflected in the site customer service settings and user feedback function settings. Online QQ customer service, Enterprise fixed 400 telephone, mailbox and other customer service settings, preferably pre-sales customer service services, after-sale customer service. The user itself for the independent Enterprise website is not hundred cent assured, may some user's feedback present on the net lets the customer dispel the suspicion. Set up sales number on the product page, customer evaluation, satisfaction rate and other functions. For example, the product sold a total of XX "," View the user's comments on the product, "customer satisfaction with the product" and so on, business operators may worry about negative comments and too little purchase records, etc. will affect the conversion rate, in fact, there are certain advantages, This, in turn, allows practitioners to optimize their products from their own to achieve positive feedback, and better improve conversion rates.

The enterprise website itself completes, as long as has the flow to have the very high conversion rate, the enterprise website does not blindly pursue the flow to optimize itself tongue-tied to throw the head, put the cart before the horse, this will lose the candle. There is a high rate of flow, there is no conversion rate, what is the use of these flows? The above is the Shenzhen Web page designer himself in the long time to do site building cases summed up, I hope to help. This article originates from the Shenzhen website Construction http://www.0755hsl.com/, reprint please keep the author link, thanks.