How to improve the conversion rate

Absrtact: Baidu weights inquires the Webmaster Trade Link Exchange website monitoring and control SEO monitoring about how to improve the conversion rate, I think most people engaged in network marketing can say a lot of: to have persuasive copy, good products, eye-catching action button

Baidu Weight Query Webmaster Trading Links Exchange Web site monitoring Server monitoring SEO monitoring

on how to improve the conversion rate, I think most of the people engaged in network marketing can say a lot: to have persuasive copy, good products, eye-catching action button, clear shopping flow, analysis of user motivation, eliminate customer anxiety, explain the value of the page and so on and so on. Although the conversion rate is a formula, but we will still make some difficult to detect errors, so that unknowingly affect the customer to produce the final purchase, today to share these to everyone, we look at, there are no strokes.

1, unreasonable use of coupons

Remember I once bought a blog theme template, in the final step will be paid when the payment bar inside a let you enter the preferential code can play 85 percent, as China's senior netizens, you know, I hesitated at that time, I would like Baidu, Google or even micro-blog search for free coupons to share, So he closed the checkout page and turned to search for a chance. I finally found the coupon activation code on Sina Weibo, only a pity is another sell template site, and the template quality of the site is also very good, the final results I would like to say, we all understand, I went to the site to buy a template.

In fact, using coupons to attract more conversion from the point of view is certainly true, the same products, the same service, who would like to spend more money? Who doesn't want a discount? Coupon strategy In a sense can indeed promote more order conversion, but please note that this is a double-edged sword, this strategy is only for the "holding coupons" of the group of people effective. For most new buyers, they have a feeling of imbalance and reluctance: why should I spend more money? In the magic of the Chinese Internet, I do not believe that I can not get a coupon, on the contrary, if I really buy down the real deal, not to be said to be a lack of heart.

So, does the coupon really want to use? I think the use of affirmation is to use, this strategy is a good starting point, the key is how we use this double-edged sword? A feasible method is to do two sets of pages, the regular user to buy products when there is no coupon entry of the page, when another set of pages appear? Only when we issue coupons, this time we need to send users a link to the specific page, and that only through this link to buy will have a favorable opportunity, on this purchase page is a bold input coupon this option, This would be a good way to solve the psychological imbalance between the holders of coupons and those who do not hold coupons, and these are technically very easy to achieve.

2, the Web site speed impact into a single

Google has done a test when the site response time of more than 4 seconds, there will be 25% of users will choose to leave, but also for the Electronic business site, to ensure that your site speed is also very important, sometimes more speed a second, or even 0.1 seconds, can bring more profits and value for the site.

Let's take a look at Wal-Mart's example, when Wal-Mart found that they were not the fastest-visiting retailers in the Internet field, and they decided to spare no effort to upgrade their site, compared to ebay, Amazon, and so on:

Web site response speed of 1 seconds, conversion rate can increase 2% per 0.1 seconds site load speed improvement, revenue can increase 1%

Source:webperformancetoday

In addition, internet giants like Amazon, Shopzilla, Yahoo, AoI and Mozilla have done the same thing, the results are as follows:

shopzilla-the loading speed of the Web page from 6 seconds to 1.2 seconds later, revenue increased by 12%, page browsing increased mainly, amazon-0.1 milliseconds per speed-up, revenue can increase 1% (same as Walmart). Yahoo-increases the load speed of 400 milliseconds per increase, the flow rate is increased by 9%. Finally, the Mozilla lifting page loading speed of 2.2 seconds, can increase the amount of Firefox download 60 million (per year)

Please take this data seriously, and then go back to see your own website speed really fast enough? Please recruit a technology to help you take charge and solve this problem, do not embarrass others in the treatment. 100,000 annual salary technology can not do, find 200,000, 20 can not do to find 300,000 of ... Because you need to know that the speed of the site can bring more profits than this part of the salary, it is important.

3, carefully set the verification code

We all hate spam, so we have to set the verification code, but unfortunately, things always have two sides, when we set the verification code for the site, the conversion rate was affected. SEOmoz do a study: When you close the captcha, although spam will come in, the conversion rate is not affected. But once the verification code is turned on, there is no spam, but it causes many failure transformations. (The verification code may not be displayed during the purchase process.)

Of course, there is no solution, I think this and verification code is too cumbersome, our thinking of the verification code or stay in the traditional sense of the input image of the number, once the picture can not show that everything is over. I recently saw a foreign blog about some novel verification code mechanism, which I think is really good, called qaptcha– towed jquery Authentication code system. As the name suggests, as a user, we simply move the scroll bar to complete the verification, easy + happy.

4, minimize the number of users clicks

The famous "Three clicks Rules" I think a lot of people have heard that users will be very frustrated when they found that three consecutive clicks can not reach the page they want, the concept of the person named Jeffrey Zeldman, a design industry authority, wrote a book called. Moreover, if the site response speed does not give force, each click brings the waiting time may also make the user impatient. So try to merge the operation, can be done in a page never do two, for example, for users who need to log on to the site or the community, when the user clicks on the login button, I do not recommend a new page to let it log on, because you point past landing and then be jumped back to the original page, quite troublesome. We can simply load the landing box on the current page, which effectively reduces the extra steps. Moz's opensiteexplorer landing box is very good, when you click Login, the Landing box will soon be displayed on the same page, you can immediately enter the user name and password Click OK to complete the login, very fast and convenient.

5. Pay attention to color

First look at some data (source), 92% of users admit that the visual is only the impact of their purchase of the first element (through and taste, tactile contrast), 2/3 of users will not buy the color they do not like the goods; ; Then there are some cases: performable (which has now been acquired by HubSpot) put their CTA (CTA can be rough as purchase button) from green to red, conversion rate increased 21%;ript ( A sale of personalized t-shirt website to turn the CTA from Green to yellow (plus slightly modified the submit button copy), conversion rate increased 6.3% ...

The audience for each site is different, and different audiences have their favorite and not favorite colors, such as women prefer purple, pink, hate brown, while men usually like black, blue, hate purple, by age and divided into young people, middle-aged and elderly, but also according to the geographical subdivision, According to the academic work to subdivide and so on, and so on, each subdivision of the color preferences are different. So figuring out who your site's main audience is, understanding their color preferences, and coloring your site or product, is likely to bring an unexpected boost to your conversion rate.

Well, today on the conversion rate of the problem and we discussed here, in fact, on the conversion rate can write a full number of books, and later I have time to share more of the fantastic ideas, but also welcome friends to discuss the message!

Author: fimen

This article link: http://seotime.org/blog/5-imperceptible-factors-that-affect-conversion/

Note: Related website Construction skill reading, please step to the construction station tutorial channel.