How to improve the experience of drilling exhibition material click-through sharing

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Drilling exhibition material If you want to have a high click rate, reduce the number of clicks, it must be copy, art seamless docking, combined with the data analysis of continuous optimization results. Here we have to do the experience of drilling exhibition to share with you, hoping to benefit the novice.

The first is the usual launch.

Drilling exhibition 618.html "> director will be to buy the hands of the director to the corresponding material, such as the model chart, models and models are often the main factor in determining the rate of clicks." In the selection of the main push, will be with the buyer to communicate with the Director, this paragraph will have some of the selling points, such as can be used as dress skirt to sell, chiffon fabric is very breathable and comfortable and so on. In the creative copy of the time, will be from these selling points to extract a relatively concise copy, such as: The Queen of Europe and the United States is this fan! Europe and the United States control mm look over, monthly sales 7,200 pieces, 99 yuan package mail and so on. After confirming the content of the copy, the artist will make the idea according to this.

The second is the event promotional drill material.

In the first half of the month before the event, the boss will propose the overall promotional program and the amount of traffic required to complete the specific sales target. At this time drill show responsible will do the corresponding plan, each click Price control in the amount of money below, through the visitors or points of interest to get the amount of traffic, allow the proportion of errors in about 10%. Work out the plan after the boss audit, will be issued to the relevant personnel requirements. For example, the art of this link, need to be in what time period of the first page of the details of the pages, the main push of the baby describes when the page is completed. The link of the node is very critical, that is, when the homepage of the design has been completed, this time is not to upload material to wait for the audit? Logically analysis should be the homepage of the details page, upload material can be audited through. But if the home page is too early, the effect of preheating is not good, according to past experience in the activity the previous day before the front page put up as preheating is enough. In the process of material audit, there is no accurate audit time, the official reply is within three working days of audit. Therefore, there is a question of gain and loss between the two. Drilling exhibition as the main way to obtain traffic, material if the audit pass but, everything is impossible to talk about, therefore, this must be put in the first place, so the home page upload also must match the material audit this link. I have seen the crack of the silk house drill material copy written above is September 9 start activities, but in fact, the time is already September 12, through a simple analysis that should be the process of audit, the first time did not pass, wait until the modification upload passed, has been the best time of activity. Therefore, all the links should be to match the material audit through the main. If you can't accurately control discount information or other important discount content, you can prepare a few more copy to complete, so you can be prepared.

The third is the activity Process control.

Because the promotion is not a chance to do a picture test, find the highest click rate of the one. Therefore, if the amount of the delivery is relatively large, it is necessary to take a certain risk. But the activity wants is the timeliness, is cannot wait. In order to combine the two best, the only thing that can be done is through real-time bidding. First in the production of materials to do a few more sets together after the approval, all can choose to put. If you start the promotion at 8 o'clock in the morning, you can consider the first 2 hours as the time period for the test picture. Through the background of the data to find a relatively high click rate of the pictures retained, other poor can choose to unbind. This will guarantee a relatively low click price to obtain more accurate traffic. It is worth mentioning that this real-time bidding if it is after 15 points, there will be no change, therefore, all the adjustments should be completed before this time period, including the increase of the launch plan, raise the bid and so on.

These are in the actual operation of the process of comparative basis and effective skills, if you can use properly, you can drop the unit price to lower, get more accurate flow, improve conversion rate.

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