How to improve the user experience through network promotion

Absrtact: Bring up the network promotion, everybody knows is to profit for the purpose. In fact, the scope of the network promotion is very wide, its ultimate goal has three increase sales, improve profitability and enhance the brand image. In practice, people often do not plan properly

Mention the network promotion, we all know is to profit for the purpose. In fact, the scope of the network promotion is very wide, its final goal has three--increase sales, improve profitability and enhance the brand image.

In the actual operation, people often do not have the reasonable plan to carry on the blind operation, that not only has the heavy workload, moreover the effect is not obvious. In fact, if we do not promote behavior around these three central goals, then it is useless work, will cause a lot of human and time waste. Talk to here, presumably we all have doubts, why we are in order to improve sales of the promotion, but still do not see the effect? Here I need to explain two common low efficiency promotion programs. The first is that the promotion staff will be suitable to build a brand image platform for product information dissemination and promotion, this is very stupid, and will result in less effort or even worse consequences. Another is the promotion process, the promotion of marketing orientation and the promotion of brand orientation in the effect of mutual cancellation. These two situations are common with each big immature promotion planning copywriting.

Simple image of the said, shop mall is to profit as the core, then in the site structure and page design focus on the improvement of conversion rate, website optimization, social promotion, etc. is to improve performance, then should pay attention to the user experience of the promotion; micro-blog, micro-letter and other certified homepage is used to maintain customer relationship and enhance brand image , should not excessive abuse of commodity information, soft wen can improve performance can also enhance the brand effect, it should be both. Let's look at a case below.

In the domestic Internet environment, there are many promotional platforms, we can be different types of platform for functional positioning. We take the eight-degree network as an example, where the functions of the microblogging and public homepage are to be shared only by customer questions, Internet Information exchange and IDC. Only in the irregular official website activities, the eight-degree network microblogging will be published product page information. This kind of information authority and attitude grassroots micro-blogging operation of the eight-degree network has accumulated a large number of fans, but also makes micro-blog and public homepage to become one of its brand image window. and micro-blog, the role of the Alliance ads directly to the turnover rate, so the eight-degree on the alliance's Operation and micro-blog is very different. In the network promotion, the official website location is more special, it can be used to increase sales and profits can also be used to show the corporate brand image, so the eight-degree network of its main station and sub-brand site has a functional refinement and division of labor, better improve the user experience.

In this era of information explosion and deluge, network promotion personnel should be aware of the network, experience marketing, fade impetuous, return to nature. Only in this way can grasp the core, to achieve the net promotion of the multiplier!