How to judge the market prospect of a new website

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We say do a website no matter what kind of whatever the initial goal is, but the ultimate goal will be profitable. Of course, the scope of this profit may be very broad, there are material and resources, for different types of Web sites, profit purposes are different. That being the case, we should consider the marketing aspect before and after the construction station, how to consider or from which aspect to consider the most suitable?

We webmaster in a website before, there will be a certain planning, this plan may be very long-term may be very superficial. A site without a plan is like a life without a goal, pale and empty. In the website construction station always, the network marketing is always a beginning, how to analyze the market to build a station?

First of all, from the station's ability to analyze the market. This is mainly to analyze the site's upcoming positioning and the ability of the station to drive the site. Before doing a website, we must have the necessary "hardware facilities", that is technology! Technical aspects to meet the requirements, can make suitable for the market site, your site will eventually have the possibility of profitability, otherwise, just wasted effort.

Like the global need for rice when you are planting sugarcane, so the consequences of the opposite must be farther away from the target, and eventually eliminated from the target. In this respect we have a very good example, for example, many years ago the network user needs and the emergence of "Taobao Wang Wang", is the site of the market analysis of the best proof.

Second, consider the market from the site's economic investment. Here the economy includes the upfront investment construction, the later shop money maintenance management, finally is the profit conservative. Three time periods are important, and they all cost a lot of money. The construction station must consider carefully, otherwise the budget is insufficient, probably is spends the money to be wasted, does not have the return. Site construction should be said to be a relatively large project, to ensure the vitality of a website you must always keep pace with the needs of the times, so for a Web site must develop new and hot content to ensure not lagging behind.

To do this is to include the following talk about the management of the need for manpower, human resources and need financial resources. So whether there is sufficient economic source, whether can obtain sufficient economic returns to a website important. How many of them have closed down or are about to fail, such as many small and medium-sized group buying networks in China.

Second, from the site management capabilities to determine the market. As the saying goes, "play Jiangshan easy to keep the Jiangshan difficult", do not think that the site has been built on the rest of the peace to celebrate and harvest. You know, later operations than the earlier construction more difficult. Site management look at the size of the site to determine how much the management of human resources, a good site managers will have a long-term management system, and will be adjusted according to different circumstances to ensure the long-term stability of the site.

Web site managers in the management of the site operations in accordance with the site within the various factors and market contact to do their tie. will be the size of the site development project to compete for Web site resources to help the development of Web sites, this aspect of large-scale portals generally do a good job, every time what new content appears they will be involved, such as the recent very popular "Weibo" series.

In short, do the site is a long-term process, do not think it is easy. If you take the opportunistic psychology to do the site that will not be long, only the correct grasp of the site construction, managers, investors and the relationship between the three to adjust, you will have the possibility of winning, if the three between the operation of the link is not smooth, your site will have to face the possibility of bankruptcy!

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