How to learn from the competitor website customer Service strategy

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See there are many articles on the Internet that talk about analyzing competitors, I also own several sites, the development of the site and the situation of competitors closely related to a product site is now ranked in the fourth place, there are a number of fierce competitors ahead, there are also the strength of the weak competitors, can be described as before the Wolf has a tiger, How to do well in coping strategies is my key tactic. And in the 2 months before the author of this product site is still in the 27th Baidu, the author is relying on the competitor from the understanding of the customer service began to work on the challenges of the competition, the following to talk about how I in 2 months from the understanding of customer service began to do Baidu search engine first page.

At the beginning of the time I was also in the Internet to learn how to beat competitors, through the Internet to learn to defeat competitors must understand the situation of competitors, I think the final will understand the situation of the object on the site customer service, the author believes that from the site to start to understand the beginning of a few advantages. First, customer service on the site's product performance is the most familiar, the most valuable value, the second is the operation of the Web site service model should be quite familiar with, three is the exchange of customer service dialogue has a core, always let you satisfied, four is the customer service can provide some website or product characteristics for the user's reference, With these four advantages I entered the competitor's website, from the customer service began to understand the competitor, the following is a detailed discussion of how the author of these steps.

First, understand product performance, starting from customer service Exchange

On the product site, the product performance is the core of the site, the product performance of the high and low directly affect the revenue and profitability of the site. The author enters the competitor website The first step is the Detailed View website customer service contact Way, finally through the QQ Exchange way and the customer service has communicated. The author in this step to achieve the purpose of three, 1 is to understand the real production of products, 2 is to understand the product's lowest price, 3 is to understand the effect of products can be achieved. After half an hour of communication, through a series of dialogues I learned that the three purposes, and then the competitor's website customer Service said: Evening to go back to discuss with his girlfriend, here tomorrow to order to buy. See here a lot of stationmaster want to ask why say this sentence? The purpose of saying this sentence is to let the competitor's website customer service can stabilize the heart, if I in the summary of what has not yet learned the next day or continue to consult, not be rejected.

The key to this step is to hold the customer's mind can not have the slightest disclosure of their existence for the purpose of prying, with the ability to improve customer service, many customer service has been able to identify whether you are really want to buy customers, so will be the industry webmaster identity must be concealed good, in the process of consultation, step-by-step, Do not think of a step hope, only through the side and in order to allow the other customer service to relax vigilance to obtain the desired information.

Second, understand the competitor website features from the consulting customer service began

Every different website has its own different characteristics, and understand the characteristics of these competitors is very necessary, enter the competitor website first from the site's page to understand the characteristics of the site, after you observe the characteristics of the site can go to consulting customer service, such as the site's characteristics of the number, characteristics of resources, special gifts, Special offers and so on information, and then by consulting customer Service These are true? How do you send it to me? Wait for the question to get what you want.

The key of this step is to record the characteristics of the competitor through the document, then the analysis and summary, and then the quality of the characteristics of the application in their own website, so that can be considered to take its essence.

Third, from customer service to competitor sales routines system

Each type of product has different sales routines, and these routines are often to improve the conversion rate of a core, a lot of webmaster will teach customer service a set of methods, and these methods is what we need to understand the content, from customer service to understand the competitor's sales routines system, Into the site after the efforts to play themselves into a genuine want to buy customers, and then to lure the words of customer service, these words are recorded, and finally according to their own website characteristics summed up a set of products in line with their own product sales routines, this is a success.

The key to this step is to learn to change roles, will own real as a customer, only then can put out more language, set out also don't rush to use, should also be based on their own characteristics of the site to combine, so that the creation of the routine is consistent with the development of the Web site routines.

After doing these three processes you should be the competitor has the information all summed up, finally is wants in this information to select conforms to own application information, lets own website through these information to the success, everybody must remember the Internet at any time in the development, certainly does not conform to the rut, It is also necessary to update the information at any time. This article by Xianning Forum www.guihuajie.com Webmaster Editor, reprint please keep the author link, thank you.