How to make your title 80/20 irresistible Click Value

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80/20 What is the title of the value? It seems to me that the time to write the title should be 80%, and the time to propagate the actual content should only be controlled in 20%, and in this article we will look more deeply at how the title helps to spread the content, from the headline clicks and the importance of sharing.

If you liken a Web page to a store next to a busy freeway, the title of the store will catch more people's attention. How do I make a clickable title that gives the store title an irresistible click value?

1, analysis of a worthwhile click on the title containing ingredients

(1) Curiosity

If your title is very clear, no curiosity element, like a bamboo, from here a glance can see there, the user just look at your title to know what your article content is written, still need to spend time to see the body? Look for curious elements, such as creating an unexpected harvest; incomplete thoughts or problems ( Put forward all kinds of suspense); a drama of conflict (there is some opinion or suggestion).

(2) Outstanding benefits

Interests are consistent differentiation, people will visit a page, many times to get some benefit from your page, to find valuable content, to get entertainment? Imagine why someone clicked on your Web page? Why do they want to get rid of your pages?

(3) Tremor the visitor's mood

Emotions such as excitement, fear and hope can trigger a user's desire to click, in your title should arouse the audience these correct feelings, I think, arouse the emotional aspect of the audience can apply for social media topic title is how to formulate, through the author's understanding, they commonly use adverbs (accident, out of control, etc.) And some special types of characters (arrows that use multiple exclamation points consecutively).

2. How to Practice writing titles

The same content to edit an article, the page published platform, time and address are the same, the only difference is the title of the article, and then through statistics click the number of times to analyze what the title can get more hits.

(1) Re-write the other person's title

This is a lot of webmaster friends are using a way to put someone else's title in their own articles, and then add their own name, such as the click rate? The phenomenon can be known.

(2) Try to write 10 titles in one minute

It seems impossible to accomplish a fact, but sometimes you need to try these so that you can draw some titles faster.

(3) Research non-web sources to create some inspiration

It's not an innovative way to read a newspaper or edit a printed publication, but you can stick to it and apply it to your title.

(4) Try to identify any given title of "ingredient"

Through the above A/b test exercise and the final data detection results, what title may get more clicks, I believe more webmaster friends also know how to create similar title content.

In my SEO optimization idea, I think the title is timeless, although many things have changed so fast in search engine optimization, but at least this is deeply rooted in the past, although search engine optimization has strong technical content and more space to expand, but I believe it will be an eternal element.

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