How to measure the popularity of a website?

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Recently, the need to reorganize channel resources, a more than the revision design, so Zhonghaipo more discussion of the study involved "what kind of behavior of netizens is to express the Welcome to the website" problem.

A friend of the product manager will be the platform and the relationship between the Netizen analogy for the intimate relationship between lovers, so the Web site like the Internet users of the dimension of decomposition into three parts, respectively, is the initiative, friendly evaluation, sharing + degrees, and combined with the relevant examples of detailed analysis.

The index of Internet users ' dependence on the website is as follows:

1, browse times, the number of Web site IP

2, browse frequency, website PV number

3, browse time, bounce rate

4, download the number of times, such as the software to download the Web site and video class download site, the number of users download is particularly important;

5, collection times, once the Web site is collected by netizens, nature is to use the high value of the site

6. Attention Degree

7, comments recommended (top), can actively participate in interactive netizens, must be loyal netizens

8. Vote, as in the investigation activities

9, mail station within the forwarding of letters

10. Share (Dynamic)

11, the forum reproduced, there are good things will generally move to space or blog

Finally, according to a variety of behavior distribution of a certain ratio, as to whether it is reasonable, may be depending on the specific content of the website, the basic behavior of the station is as follows:

User preferences for the site dimension type:

Initiative (number + frequency + time) (50%) + content evaluation (private density + importance) (35%) + Share (15%)

(1) Website platform (a channel or content):

Browse times (15%) + Browse frequency (15%) + browse time (20%)

+ Download (15%) + Favorites (private space) (10%) + attention (5%) + comments recommended (top) (3%) + vote (2%)

+ (mail station letter) forwarding (8%) + sharing (dynamic) (3%) + Forum reprint (4%)

(2) Tourism site analysis:

Browse times + Browse frequency + Browse time (30%)

+ Luggage + Travel Plan + favorites + "want to go" + Comments (top) + attention (60%)

+ sharing + forwarding + sharing (dynamic) + forum reprint (10%) of course, users of the site's preference behavior more diversified, but these are enough to drive the platform builders do their best to do the content and user experience, to operate a successful website. (Text \ Zhonghaipo more than E-commerce www.ebdoor.com)