How to operate e-commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday and a piece of art site Chen always chatted for a long time, chatting chatting with Wuhan seo old money suddenly very want to write an article on E-commerce website How to operate, do not know is not blog obsessive-compulsive disorder ...

such as the sale of art E-commerce site itself, its profit model and other sites have a significant difference, relying on traffic to sell ads is impossible, only to improve the rate of conversion is the king.　So, the key point, the flow can not be so huge, but, must hold the core customer. Specifically, the operation of a E-commerce site, you must do the following points.

First, clear the E-commerce site positioning

What does this website do? Does my product have the value of duplicate purchase? My client group is those people, age level, social status is what? What can I use to attract them? What do my clients need, and how should the site be designed to meet their needs? These are all things to think about before building a station.

Ii. identify the key words of the e-commerce website

Most of the time, some people who are not born in the Internet industry will make the mistake of setting up keywords by washing them. such as their own business name, even I have seen the name of the ... Of course, if said, this E-commerce site does not need to make money through search engines, OK, this does not actually have much impact, because the customer is not to check your source code, your title, Keywords, description How to write, and he does not matter. But if this site needs SEM, we can no longer rely on their own fantasy to design keywords, first of all, the most basic point, at least this keyword is someone search, like I sell Jiang brand pot, I can set pot as the key words, but can not set Qianjiangiang as the key words, because Qianjiangiang is no one will search. Second, a little more advanced requirements, this keyword must be able to grasp the core customers-stop the customer's point of view, think, my customers will like to search which kind of keyword. or Qianjiangiang brand pot For example, ask yourself, who is the person who buys the pot? Finally, Wuhan SEO old money recommended a title, keyword One _ keyword Two _ keyword three--site name.

Third, the concrete station outside the SEO method

1. To ensure the daily original text content of the website update, e-commerce sites can add blogs, forums, customer reviews and other plates, one can guarantee updates, two can gather popularity, three is also can do some internal chain.

2. Blogs, forums and other sites outside the chain of construction, this everyone should be very professional, shallow Wuhan seo old money will not swim.

3. Within the chain of construction, recommend the use of related recommendations, guess you like the plate, increase the site within the chain, mentioned in the station inside the blog forum is also to do outside the chain of one of the methods.

4. Social bookmarking, submit the website to dmoz directory, Yahoo directory, ODP directory a number of professional directory Sites

5. The exchange of links or purchase of High-value one-way links, this is also a kind of outside the chain of construction

6. Baidu knows and so on the promotion of the platform, can leave the link of course the best, if not, at least to leave the site name.

7. The promotion of the classified information website

Iv. Other methods of promotion

1. Weibo marketing

Weibo marketing in the final analysis, is the marketing of fans, the number of fans is the basis of marketing. Wuhan SEO old money previously wrote "about micro-blog marketing personal experience," the specific operation can participate in this article.

2.sns Platform Marketing

Personally feel that the SNS platform for marketing, and improve the rankings have no relationship, the goal is only one, improve traffic. For specific methods, please refer to the promotion strategy of SNS platform.

3. Group Purchase Marketing

At present, most of the domestic group purchase sites, especially the new group buying site is not required to pay, as long as a phone will have staff to take photos of your products, publicity.

4. Mail Marketing

Email marketing has three basic elements: User License, email delivery, information value. Three elements are indispensable.

V. Marketing means to be paid

1. Join the Shopping Guide website

By joining the well-known shopping guide website, through its traffic to drive their own traffic. It is worth mentioning is actually rebate net also calculate the shopping guide website.

2. Taobao Shop Pat Shop opening

Now open Taobao and clap to pay the margin, so it is also a kind of paid marketing, many e-commerce sites have opened Taobao shop, on the one hand widened the business channel, on the one hand attracted traffic. However, Taobao stores need dedicated personnel to maintain daily, human costs to be counted.

3. Advertising

Ads, including online and offline, such as the Baidu Alliance, Google AdWords, etc., are pay-per-click, because since Google launched the mainland, Google AdSense less users, so the Wuhan SEO old money or recommend Baidu Alliance ads. There are Benner ads on large Web sites, the general price is not expensive, need to ponder. The old Money recommended method is to find the same level of the site, advertising swaps. For the search engine prices ranked Wuhan SEO old money is not recommended, personal feeling that no one will point, (Opinion, more superficial) offline ads more, here will not speak.

The above is the Wuhan seo old money about E-commerce site How to operate some shallow insight, not very comprehensive, welcome to my blog criticism advice.

This article is provided by Wuhan SEO Qianjiangiang, Address: http://www.027seoer.com, reprint must note!