How to operate the personal movie website

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Although the personal webmaster is more and more difficult to do, personal webmaster seems to be not optimistic about the future, but China's internet is inseparable from personal webmaster. The more intense the competition, the higher the quality of the site will always be left behind. One of them is not a personal webmaster are operating a personal movie site, accompanied by Youku, Potato announced the merger, the domestic video-type site prospects are worrying. Can the personal movie website still make money? How to run your own little movie station?

First, why do users choose a personal movie site?

Why do so many people choose to go to a personal movie site, rather than a well-known movie site? For example: PPLive, Youku, potatoes and many other large video sites. I also like to watch movies, and occasionally go to those personal movie websites to look for movies. Because a lot of new movies, the most well-known movie sites need to buy copyrights, and some well-known video class sites are charged. It's better to go to the cinema than to pay for watching a movie on the Internet. I think a lot of netizens are and the author of a class. There is another part of the visitors are the kind of ordinary internet, or Internet novice. Know that the well-known movie site is not much, when they can not find their own on a site to see the movie, will certainly go to Baidu, I use Baidu search "Spider-Man 4", you can see a lot about this piece of information, now the film has not been released. To see the Baidu Index data:

Figure I: Spider-Man 4 Baidu Index

The release time is still two months, there have been many people search this keyword, of course, Baidu's first page of data are basically Baidu products and a number of high weights of large video sites. Baidu's own products are needless to say, and those who are high weight of the site will make a new film theme pages, so the individual movie site to compete with these words is very difficult.

Then, choose the long tail word of good website

It has been mentioned that individual movie sites can not compete with large sites for those very hot words, how to choose the right long tail keywords? First think about what the above two types of target audience will search what kind of keyword, here can refer to Baidu's related search and Baidu know. Take "Spider-Man 4" as an example, users will like to search the following keywords:

1, Spider-Man 4

2, Spider-Man 4 download

3, Spider-Man 4 Mandarin

4, Spider-Man 4 HD

5, Spider-Man 4 Mandarin HD

6, Spider-Man 4 HD Mandarin Edition

The above list of these users adhere to the search for long tail words, in fact, can also dig more long tail words. And these long tail words relative competition degree is relatively small, from Baidu Index is not difficult to see, many long tail words did not show an exponential value. The role of long tail words I don't want to be long-winded.

Finally, what are the advantages of a personal movie site?

The Personal movie website cannot compare with the big video website, that person movie website How to survive? Where is my advantage? From the above analysis can know: Personal movie site belongs to the traffic station, we want is traffic, and then make money advertising fees. Of course how you have the strength can not do the flow station, for the individual stationmaster, not many have that kind of strength. It is important to note that website advertising is enough, as shown below:

Figure II: Pay attention to the form of advertising

This is a more common type of advertising, usually floating ads. But there are a lot to do pop-up ads, often see some Web site pop-up a page, what web game ads a lot of visitors can not stand this window ads, in exchange for I directly close the browser. As a personal movie site, we are mainly in the form of advertising profit. So advertising must do more, but the form of advertising needs attention, otherwise it will lose a lot of valuable traffic.

In addition to advertising, personal movie site content to be refined, not many, especially the recent more popular movies and TV dramas must have, and video quality is high, so as to retain users. Personal movie sites do not recommend membership, and your users are people who are fed up with fees or registered members. The simpler the easier to be accepted by users, different types of Web sites need different operating ideas, do not blindly follow.

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