How to operate the two or three-line city car website

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Now more and more owners choose to run the car portal, but how to run a real car portal, you have a whole business planning that? Did you find the right entry point?

For most of the two or three-line cities, there is already one or more authoritative bus stations, in the face of such a situation, how should we develop operational planning? I think it should start from four big items, 1, the main competitor analysis, 2, site positioning and breakthrough, 3, Profit direction analysis, 4, the former middle and late development planning; 5. Staff arrangement.

1. Analysis of main competitor

Analysis of several more powerful competitors, such as the local bus station, easy car network/auto, such as large portals such as local stations and other sites to find their advantages and disadvantages.

2, site positioning and breakthrough

To find the advantages and disadvantages of competitors, further careful analysis, to find a good site for their own breakthrough, good positioning. Under normal circumstances, there are some bus stations may be local promotional information this piece is better, then you need to test from the car, the new car to the shop, the local promotion supplemented. The white point is to seize its soft rib bash.

3. Profit Direction analysis

Any website if does not make the profit plan, all that all is the cloud, did not have the good to be useless. May be a lot of AdSense are mainly advertising this part of the main, but we have not thought, 4S shop Why should you choose it? In this respect I give you some advice, you can start from group buying, such as learning to buy cars, car wash card group purchase, but do not buy from the car to start, because if so, you will be more difficult. Through the study of car purchase, car Wash card Group buy these small group purchase projects to accumulate a part of the basic users, there will be some small profits, to a step-by-step transformation to auto buy, advertising this piece. If you can buy a few items to operate a good, then there will be a lot of basic users, then to expand, to negotiate advertising business, it is not the case? Also make up for the lack of profitability of the earlier shortcomings.

Some stationmaster may ask, the early stage new station, no flow, how to obtain the customer? Very simple, to other stations to send ads, local forums, classified information, related Web sites, the establishment of QQ group, this not only increased the chain, will also attract a lot of customers.

4. Pre-middle and late development planning

can be in accordance with three months for a cycle, each cycle to subdivide to the weekly, day to do what work, to achieve what kind of effect, and constantly summarize the work experience, find problems, solve problems. When you make a plan, you must meet your own reality, do not rely on feeling to do anything, or you do this planning will not be useful. This proposal team discussion to do, from the site traffic, registered users, cooperative businesses, the number of group buys to start.

5. Staff arrangement

Early-stage entrepreneurship, the proposal is 3-4 people, editing, business, technology, art each one, or the old saying, arduous pioneering not separated.

This may be more general, I hope you do not make bricks, I will be sorted out in the future SEO operation methods and the specific operation of the process and other articles to serve, I hope you can communicate a lot.

Also welcome to contact me qq:180073 Exchange

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