How to optimize the competitive industry website

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Recently received a friend recommended an optimization work, optimization of the object after my general view found that the industry to do optimization of the site, because the industry bosses are more than 40 of the age, for the network is not special attention, the industry's annual turnover of most of the business is about millions of, So most of the search engines are the bidding, which the core words in the Baidu home page has 7 bids, then I would like to share my offer to the Customer optimization program, I hope to be able to help everyone's place, for the competitive industry site optimization how to proceed.

First, do not recommend the optimization of self-station

For bidding too many industries do not recommend to do optimization, first of all, there are 500-600 index fluctuations, the need for a certain period of time, and the current site construction needs a lot of modifications, after the revision of the site's recognition of Baidu needs a cycle, coupled with the optimization of time, this period of at least 3-8 months Thus missed the peak of the industry sales, the author every time optimize the site will understand the peak of the industry sales, in order to truly from the customer's point of view. So at present to maintain the site to wait until the depths of winter can make site changes, bid to maintain, while it is best to have a bidding commissioner to adjust words and so on.

Second, the purchase of news source channels

Although Green Luo clearly hit the news source rankings and so on, but for some competitive industry news source I think the same applies, the use of some ranked news sources for the laying of two or three types of keywords, the news does not appear in the site, keep contact telephone can. The laying of the need to adhere to every day, while the release staff to observe the ranking of words, make a summary and tracking.

Third, the promotion of brand words

A rough query about the relevant industry site has 10 or so, are relatively large portals, can carry out the promotion of brand words, brand awareness, monitoring the brand word into the site's IP volume of linear images. Use the third party platform, carry out the work, should pay attention to the choice of platform, as well as the quality of extrapolation articles, pay attention to the existence of quality.

Iv. purchase of external link anchor text

For some news sources difficult to rank words, through the purchase of external links to improve the weight of the news source, in order to rank by the front, this work can be implemented later.

In fact, we can see the optimization of this site I mainly for the long tail of the word laying, because some of the subjects, the core words already have the existence of the bidding, so the proposal of the station optimization is not much, just some landing page of the contact phone small changes, this plan for the early stage of a plan, concrete implementation will certainly have some changes, www.zhifa.cc welcome everyone to put forward comments, as a rookie of the author open-minded learning.