How to optimize the internal link of the website

Absrtact: With the continuous adjustment of Baidu algorithm, the era of the emperor's chain has been basically terminated, the current external link effect is obviously not as effective as before, may be the pursuit of Baidu balanced state, after the personal test of private, Baidu's emphasis on internal links to mention

With the continuous adjustment of Baidu algorithm, the era of the emperor's chain has been basically the end of the current external link effect is obviously not as effective as before, may be the pursuit of Baidu balanced state, through private personal testing, Baidu's emphasis on internal links to improve, in fact, this is a novice webmaster is a well-being, Because the novice stationmaster initial resources is still limited, today simple and everybody share, the website internal link how to optimize.

The reasonable layout of homepage navigation

A reasonable navigation layout, can effectively guide spiders crawl Web pages, so as to improve the rate of collection, especially E-commerce sites, classification, which requires a good choice, reasonable choice of target core keyword classification, so that in the future can effectively guide the flow, generally recommended not more than 3 classification, Ensure that 4 clicks can reach any page of the site, it is worth reminding of the homepage navigation, the best choice or text navigation, and some sites in order to pursue visual effects, often use flash, etc., this practice is very unfavorable.

Rational distribution of weights at all levels

In general, a site classification, level two classification, class three classification, column weight should be decreasing, because the column classification of the goal of the importance of the key words is decreasing, in order to ensure that the site traffic reasonable access, the general personal recommendations to take this weight distribution, but there are individual cases, such as a single page, or a special , especially timely news sites, in a certain period of time, through external links and internal links to reasonably guide the flow, transfer weights to give this page.

In other words, from the point of view of the link to the first level of classification, two classification, three classification, and so on, the sum of the linked voting is also descending. (Here we assume that the link quality is the same)

Iii. Rational guidance of internal anchor text

We all know the importance of anchor text in keyword rankings, is also the link between the links between the bridge, internal anchor text is the site's internal structure of the planner, internal anchor text can be the home page core keywords, can also be classified as the core keywords, the natural target anchor text assigned to the article, will effectively regulate the entire site's weight-oriented, From another point of view, the external link to get the weight, will be assigned by the internal anchor text, the webmaster can according to their own stage development strategy, there are plans to adjust the internal anchor text distribution.

Iv. Rational Use of nofollow

In short, if a link is given nofollow this label, in fact, also explicitly tell the search engine this link, there is no particular significance, can not crawl, so as to guide spiders to crawl other links in the site, often used in cases such as: about Us, Contact such as such pages are often used nofollow, the main reason is that such pages, in fact, do not need keyword rankings, if the weight of such pages, may be wasteful.

The reasonable renewal of Sitemap of website map

Generally speaking, spiders crawl Web pages, like first looking for Sitemap, if the site contains sitemap, spiders may be the first crawling site map pages, general recommendations, the site map to the home page, this can increase the crawling probability, Medium-sized sites generally need a sitemap file on it, for millions other sites, you can build a few sitemap.

Baidu often invite High-quality website, submit sitemap, visible search engine to its attention.

Summary: Above through five aspects simple introduction how completes the website Internal link optimization, only for everybody reference.

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