How to optimize the nonprofit website

On the Internet, in addition to those for-profit organizations need to do a good job of Web site optimization, non-profit organizations also need to do, just do the site optimization work is not very much the same.

Since it is a non-profit organization, the goal is not to make money, but to achieve publicity and education or other role, in addition to winning http://www.aliyun.com/zixun/aggregation/35951.html "> Web Search, Also in the field of site optimization has a relatively large advantage.

The advantages of the non-profit organization's SEO are mainly shown in the following two aspects:

1. Accessibility

The content of a nonprofit site is usually biased towards non-commercial content, the content on your site is mostly non-commercial, and adding a link to a non-profit web site doesn't pay a lot, and any other webmaster who supports a non-profit site, whether it's a blog, a community, or another site, Can add a link to your site, which is a very simple and effective way. Then, you are adjusting your website optimization strategy, I believe, do a good job of optimization is also very simple things.

2. Reduced Pay Search Competition

If you make a bid, I believe it should be very easy, because your target keywords may not be very often in other industries, that is, your keywords are not very competitive probability, so that by bidding to click into your site may not be more users, the daily cost will not be much.

However, it can not be ignored that, in addition to these two advantages, non-profit organizations in the optimization of the site there are some shortcomings.

This shortcoming is mainly manifested in internal problems. In general, non-profit organizations of the internal will be more chaotic, and will lead to overwork, lack of funds, low pay labor and so on, are the impact of Web site optimization or the extension of the stumbling block, and, because there is no measure of the bottom line, can not prove that the work is a result.

Therefore, want to do a good job of non-profit organization website optimization, need some innovative thinking, it is best to find a way to measure the return on investment, after a long period of effort, I think, your website promotion has done very well.

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