How to plan the internal link of the website of Large Electric Business website

Abstract: Search ask the community to attract a large number of front-line SEO workers to join, the inside of the questions and answers, may not be the most accurate, but in the SEO circle is also considered the most comprehensive, every time no good ideas will go to search and find articles on the idea, this time again hair

The search asks the community to attract a large number of front-line SEO workers to join, the inside of the questions and answers, may not be the most accurate, but in the SEO circle is also considered the most comprehensive, every time there is no good idea will go to search for the article to find the idea, this time again found a good topic: large electrical business site how to plan the inner chain. Of course, if I don't have the experience of a big website, have been more envious of such web site SEO workers can make a lot of plans on the strategy, there is no more care, so often pay attention to this knowledge, the front also daring to write their own ideas, are stuck in the theoretical stage, practice is not to think of. Today, with the help of some other friends, and then talk about their own views.

When it comes to planning the inner chain, it starts with the link architecture, to the later content to add all need special attention to the layout of the link, which jian in the answer when a "large web site number of large-scale, within the chain advantages far beyond the chain, for the internal chain of Electronic business site adjustment, in addition to meet the flow outside also need to consider the commodity transformation, So any change or strategy will ultimately be "flow + conversion" as the goal and to meet the spider effective crawl, which is the premise of planning the chain! " Fully demonstrated the essence of a large web site within the chain planning, here more simplified into two words:

1, Weight: Within the chain > chain, pay attention to the chain support each other, guide spiders crawl included web pages;

2, the user experience is always the core of SEO, but also the core of the inner chain layout.

We all know that the unit of SEO is a single page, and large sites if just one to optimize the site page, so tired of not your one, may be the whole company, here is very fortunate that our site is mostly by the template, and then call generation, The optimization of these templates is our focus to focus on the internal chain layout, small Enterprise station, to die also on the 10 template, if a large-scale electrical business site to do content reasonable, only 10 within the template is not justified, so in the number of templates we have to conceive how to plan the chain, This is from a global perspective to macro control.

From a more detailed point of view, we return to the answer to the question, Jian obviously for the layout of the page in the primary and secondary has a deep study, each point is very thin, here he talked about a problem:

What pages need to allocate internal chain resources?

Very specific, also from the product of customer transformation to consider a lot, but one thing may not be taken into account is that users are also divided into a lot of types, look at the product of course, the intention is very high, but a large number of users visit the site may not look at products, but to understand the product-related information So for this kind of Product keyword page also pay attention to the distribution of links. For example, the United States Lele most cattle is to do the industry's 10 major brand keywords, basically ranked in front of the home page position, the flow of natural high, high flow after the charge of the advertising costs naturally not netherfield. If this kind of thinking applies to large-scale electric business website, after the ranking is good, natural also can obtain the good customer flow.

Of course, the back Jian also added about "What pages of a Web site need to have a chain of resources?" The description of the analysis is quite good:

What pages of a Web site need to have internal chain resources

As for the other more important sections in the chain, for example, the relevant product article recommended, the hottest product article recommended, top navigation, classification navigation, page navigation and other common connection layout here is not too much to tell, only a little need to share with you is that the link should be convenient for users to quickly find the main, That is to recommend the appropriate links for users. This point, the major electric dealers actually do good, but it is worth learning is beautiful said tag navigation inside the chain to do pretty good, the "dress" in the column for example, Beautiful said that the use of tag to build an internal chain network, not to mention the user's individual product recommendations, say these navigation is quite to the force, such as the popularity of the classification of " Hundred "" "" Show Thin "" choke small pepper with the same paragraph, "and so on, the price is divided into 4 intervals, as well as according to the likes of the dress mm recommended some tag classification and collocation, such an inner chain has been quite strong:

Dress Column navigation links

There is also a link to the user experience to recommend, such as the list of popular single products, introduced the list of the top ten categories of popular items, as well as the respective categories under the number of items:

List of popular items

One of the highlights that deserves attention: on the left to do "like the dress of the MM like the magazine" Such a section, to recommend the corresponding fire in the TV series of some dress costumes, if it is a fan or chasing the family, then will be happy to click on these links, the user experience is quite high.

Like a dress mm favorite magazine recommended

Because they do not have the experience of electrical business operation, talk about the relatively shallow, but also according to their own small observation small discovery, to share with you, I hope you can learn something from it.