How to reduce the uncertainty of SEO

Summary: Do SEO has a very tangled problem, is very strong uncertainty. Many practitioners are stones, and sometimes have worked hard, but there is no effect, even suffered a reaction. Some have done for several years SEO veteran, doing

Do SEO has a very tangled problem, is very strong uncertainty. Many practitioners are stones, and sometimes have worked hard, but there is no effect, even suffered a reaction. Some have done for several years SEO veteran, do do will lose direction, do not know how to do optimization.

This erratic, not touch the mind, the way the confusion of the state of the SEO people's mental health is very bad. Therefore, we must find ways to eliminate this uncertainty, so that every step of the SEO rule-based, steady.

So, how to reduce the uncertainty of SEO? Here are some personal suggestions for reference only:

1. Develop implementation plan

An execution plan is like a tourist map, which lets you know what to do, when to finish, and what you want to achieve. With this kind of guiding plan, it is not easy to go wrong direction, but also easy to monitor progress. Some people always drill into a small detail inside can not go out, ignoring the overall situation, resulting in the whole SEO effect is poor, because there is no implementation of the results of the program guidance. A complete implementation plan should have the basic elements of implementation content, execution method, executor, completion time and expected effect.

2, completes the operation record

A lot of people are too lazy to do it. SEO effect is always with hysteresis, today your keyword ranking improved, may be the previous one weeks or even one months of a key operation or a number of operations combined effects of the results. So, be sure to record the key operations in detail, have the effect of the time, and then look back to see what has been done before, evaluate what is working, which is useless work. For example, friendship links, revision, modify robots, submit sitemap and continuous operation of the content, and so on, these more sensitive operations should be recorded in detail.

3. Periodic data analysis

A lot of data, day, one weeks can not see anything, but a few weeks, a few months longitudinal contrast, there will be an obvious trend is to rise, fall or flat all at a glance. Through the periodic trend analysis, combined with the operation record, the degree of program execution and so on, we can analyze whether the things that have been done before have effect, need not revise the plan. The simplest collection, ranking changes, outside the chain, user behavior, flow and other indicators can pull a line trend chart out.

4, competitor comparison

Competitors are a mirror of their own, through the comparison with competitors can see their position in the industry, in-depth analysis can also find out where to improve. Therefore, at ordinary times when doing data recording, such as collection, ranking, etc., to the main opponents of the data also recorded. There are at least three dimensions to the opponent's classification: better than their opponents, their own rivals and weaker rivals, by contrasting with the different levels of opponents, to be more clear where they are.

5, focus on search algorithm dynamic

Do SEO if you do not pay attention to search engine algorithm update, then there is no meaning. No matter how you emphasize the user experience, also can not only focus on users, ignore the search engine, do SEO is necessary to achieve a balance between the two. Some large algorithms such as green Luo algorithm, pomegranate algorithm, etc., or to your SEO direction has a certain enlightening significance. Baidu Webmaster platform every day notice should be carefully studied, see their recent adjustment direction is what, homeopathy.

6, pay attention to the search engine details adjustment

Search engines also need to enhance the user experience, careful child shoes may have been found in Baidu this year has done a lot of detail adjustment, such as the search results in the "official website", "text", "certification" and other words, encyclopedia trail and so on, these are the search engine's own user experience improvement, SEO can combine these improvements, Fine-tune your own SEO operations.

Do SEO has a game element, if there is no map inside the brain, it is easy to erratic, do not know how to do. Many people just can't stand this kind of torture and quit SEO Lake. Therefore, the above methods of eliminating uncertainties can be referred to.