How to rush out the invalid clicks by the enterprise bidding advertisement

&http://www.aliyun.com/zixun/aggregation/37954.html >nbsp; Google search engine exit in China, Baidu bid a single big, business owners complain without fruit, business owners how to avoid malicious clicks, to avoid unnecessary losses or to listen to the guardian of the purple light of malicious click Software One by one.

1, modify keywords, avoid hot, high price keywords, product name segmentation, select the breakdown of the product name. For example, the tent, a single click fee of 15 Yuan, and the choice of Wedding tent, exhibition tent and other keywords, the first to reduce the single click costs;

2, stagger the promotion area, promote time, limit the daily promotion cost limit. Generally malicious clicks are divided into two kinds, one is the Baidu auction agents, some agents in order to achieve faster consumption of enterprises in Baidu in the balance, through the artificial or software way, to their customers click on the key words, of course, this is only a handful of black-hearted agents will do the goose eggs; One is peer competitor, when the other side of the keyword unit price is low, in order to let their own keywords ranked in front of the position, through the consumption of high price of the key words bid cost, to achieve the balance of the other side of the run out, ranking disappeared, and then their own ranking before the goal. Staggered promotion areas, such as the Shanghai area of the tent manufacturers, can be shielded from Shanghai users, can achieve shielding most of the peers, malicious clicks of the possibility of staggered promotional time, refers to stagger the morning 9-11, the general malicious click More than a period of time, plus the daily promotion of the ceiling set, can be effective for business owners to save 30 %-70% a malicious click Fee.

3, the collection of daily Third-party statistics, tracking statistics, to find out the possible presence of malicious click IP, and the evidence gathered, complaints to Baidu customer service, but the number of complaints and sufficient evidence, Baidu will determine a part of malicious clicks, and return this part of the cost.

4, combined with search engine optimization (SEO), do not put eggs in a basket, because the use of SEO technology to optimize the keyword, click No charge, and not because of the number of clicks and disappear, 12 months a year, long-term display in search engines, Cost basically to Baidu bid one months of consumption. The same is the cost of 2500 dollars, Baidu auction can only exist less than one months, the comprehensive number of clicks in about 200-300 times, including the number of malicious clicks, but SEO can let the keyword in the top 2 pages of Baidu for a year, according to the tracking data shows that the total number of clicks a year to reach 500-800 times , and among them, and without any malicious click inside, consumption is lower and longer, is one of the most cost-effective network marketing methods in recent years.

In fact, users usually search the product keywords after the breakdown, the turnover rate is higher (search the tent, may be to know what is the tent, or want to find some tent pictures, and not necessarily in order to find the tent manufacturers). Based on years of work experience and statistical results on dozens of web site counters, for everyone to recommend several types of keywords, the first type, the keyword plus the region prefix, such as Sunshine Tent, Guangzhou tent, Beijing tent; the second type, the keyword plus suffix, such as tent company, tent rentalThe third type is subdivided according to product classification and different characteristics, such as large tent, spire tent and so on. For these 3 keywords to search for users, the general visit to the site, the possibility of a list of more than 80%, excluding the price factor, the possibility of a single transaction is basically more than 50%.

Article by the Violet Cloud Assistant development of the Violet Guardian anti-malicious click Software: http://e.nn.la/provide!