How to share the local sourcing site and how to position yourself

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now everyone is saying that site positioning is important and so on, I also know that, but everyone said too general, in fact, there are many differences between industry and industry, such as you are to do electrical appliances, he is to do clothing, do electrical appliances in your site when you will be in the consumer more effort, think more about what the highest price, And do clothing website he will be positioned in the direction of their own website development, is to go retro trend, or do fast brand, these things are different from person to man, the following I will be combined with their own site to say as a source site, how I give their own site positioning.

The location of the site itself

1 propaganda or development?

Since it is the webmaster, we have to make clear what is the purpose of their website? is to promote the brand, or to vertical sales and so on, to do what is always to have a goal, lest there will be some unexpected situation, their own helpless. My current business plan is to define the site as the main channel of vertical sales, although there are physical stores, but the main online sales channels, so the development of the shop I am very concerned about, is not like other brands, simply think of the site as a brand complement.

2 Rough development Planning

Now that we have a position, next, there will be a rough development plan, this plan is not necessary to find fault, because the plan will never catch up with the changes, so the plan is only the important task of their development listed on it, such as what to do within 1 years, what the 3-year marketing volume will have a performance, etc. According to this plan to do, there can be no delay, because human inertia for the future development of a great negative effect.

3 search for a deeper positioning of the site

And in my opinion, the type of site is not only to be related to local users like things to be involved with something new will happen, this can be done before there is, the user will be able to complete the transformation of the key, so the webmaster in doing site positioning to think more, From the development of the industry to explore the essence of the depth of the positioning, of course, the actual situation of each industry is not the same, we should be specific to the concrete treatment, think of their final development blueprint is what, and then based on the establishment of the station can be.

Positioning of the market

Do the ultimate goal of the website is profit, even if you are the site as a valid complement to the brand, just to help brand building or occupy online resources, it can not be daily losses. So in any case, Web site profitability is the problem we have to consider. And the positioning of the market, we can be divided into two aspects.

1 economic capacity of the city

Take me, I'm in Xuecheng. A level two city, this area is the coal export as the leading industry city, although there is no directly related to the supply and wholesale industry, but the region per capita wages high, high level of consumption, derived from the tertiary industry more, so the housing industries in this very prosperous, See this situation I will mainly develop the site's building materials business, and local businesses to work together to earn a certain proportion of the split.

2 Online consumption trends

Since is to do the website, must make good use of the network wide, fully understand the needs of other provinces and cities, as soon as there is a "hip small drill Skirt" event, the current value of the summer, the online demand for short skirts is already obvious, so this time to launch "Women's clothing Summer agent" will definitely make a fortune.

Positioning of the marketing model

Although there are many kinds of promotional models, such as soft marketing, Word-of-mouth marketing, beauty marketing, and so on, but the webmaster should reasonably choose the most effective use of a promotional model, because we are in a different environment, the marketing model will have different effects, because in my part of the site, the local portal is not particularly outstanding performance , so Word-of-mouth marketing is not the right approach, but local often have industry hall activities, then there will be a lot of businessmen to participate in all kinds of, at that time I can use the industry hall convenience, access to their contact mode or Enterprise QQ, then the enterprise QQ need to build a fixed group, However, in the inside and the business talk about the product, so as possible to ensure the accuracy of the target. Of course, this is just an example, I say that the purpose of this is to tell you that the marketing model of positioning to see whether this model is suitable for their own development.

But I still summed up the two points you can be general marketing methods.

1 SEO Optimization

Since it is to do the site, it is necessary to use the keyword rankings, so as to attract more users to click, and involved in the keyword ranking must be used to search engine optimization, in the site every day regularly send several articles, and then have the purpose of doing the chain construction is the preferred method, as for the specific operation of the methods, I do not need to repeat the , after all, the ability to optimize the webmaster necessary skills.

2 Group Buying Marketing

This is easier to operate, this marketing method can line up the next piece to expand, for their own advantage products or market potential products placed on the site to participate in the transaction, on the one hand, can increase the volume of Web sites, the second will allow the site's awareness in the purchase conditions gradually get promoted, after all, their products placed there, Never know good or bad. But now China's electric business complex, even to participate in group buying marketing, but also prudent, the general choice of large group purchase site, and then in the local site with important sites to cooperate, after all, customer source channels are protected.

The position of your ability

Don't diamond the porcelain without a piece of the work. Since as the only decision maker for the future of the website, we should be pragmatic, down-to-earth to make every step, after all, we are not Robin Li, not MA, for the internet has no sensitive, tactile, we also do not have superb optimization skills, you can make the site in the short term to get the ideal rankings, since so do not insist on their own, In order to rank and to take cheating means, this is not worth the practice, as a grassroots webmaster, we can now do is the actual, 1.1 points of construction site, do these, the site will also be successful. So give a few suggestions:

1 No matter how the website profit condition, do not stop to the industry knowledge study.

2 every day to take a certain amount of time to look at the industry news or A5, such as webmaster Forum, master the latest trend of industry development.

3 Humbly accept others ' opinions.

4 good at learning, especially competitors.

5 Love the body, after all, the body is the capital of revolution.

Smell road has successively, the surgery profession has specialized, the website localization not only literal meaning, more is the actual practice makes the profession, the marketing judgment, chooses suits own, can let the website obtain the long-term development.

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