How to skillfully use CRM to talk about the importance of webmaster and website user relationship

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before we get to the point, first talk about a story, someone in the new company unhappy, private and friends said that they intend to leave the company, friends for his reasons for leaving, the man said he was very hated the company, do not give him the opportunity, the Director is also very indifferent ... Friends say, then you go now is not silent, since hate it, now walk to the company unscathed, as, oneself before going to pull some customers, wait until independently suddenly resign, so just jiehen ah ... This person adopted a friend's advice, six months after working hard to own a large number of customers, this time, friends said, you can leave now, and this person said, mister recently talked to me, immediately promoted me to be the director, I do not want to leave for the moment ...

From this story we see a problem, the reason the person left the company is too much care about the outside of his evaluation, and want to be able to give certain affirmation, but the workplace is not a school, the ability of the high and low is needed to fight for themselves, rather than by the praise of the executive, and reflect their performance of the most important indicator-target customers , it is also necessary to strive for their own efforts, a person's work, resume in brilliant, but the past-style, want to grasp the present, need non-stop efforts, in the user experience is more and more is the site to promote the center of gravity today, webmaster and site users of the relationship between the good and bad, become the dominant web site is one of the important factors, Here we talk about the relationship between webmaster and user--crm

The above story may be very cliché, I just want to highlight a center of gravity, that is a webmaster want to get more users, need to take the initiative to do. Of course, there are many ways to maintain the relationship between the website users, there are also professional people engaged in this work, the so-called CRM is a means to improve the relationship between enterprises and customers a new management mechanism, which is implemented in the enterprise Marketing, service and technical support and other customer-related areas. A website, in addition to the content is perfect, most of the time is in the promotion and marketing work, so, some of the theoretical knowledge of CRM also applies to the website marketing process how to find and maintain customer relations.

With the advent of the Internet and its large-scale application, the prosperity of e-commerce fundamentally changed the traditional business model. Stationmaster especially E-commerce website, Taobao guest website and customer contact way, product sale way and service way and so on have undergone profound change. Under this kind of change, the customer's expectation and demand obviously rise to a new level, the demand product and the service is better than before, in the product renewal is faster, the price is lower and higher, can strive for more customers is the company can survive the necessary conditions.

"Customer-centric" concept has become the basic point of E-commerce website development. In fact, the truth is very simple, no customers, product sales do not go out, no income can not survive, so customers become God. Now the market competition in many areas has entered a white-hot point, especially after China's accession to the WTO, the competition between enterprises has reached a dire straits. The introduction of customer relationship management system is undoubtedly an important measure to solve this problem. CRM is getting hotter at the moment. Many people believe that CRM will exceed ERP as the largest system application part.

In the face of such a competitive environment, whether the enterprise can satisfy the customer's request, whether can improve the customer satisfaction and the loyalty to the greatest extent, whether grasps the market and occupies the place in the market competition, needs to have a brand-new management idea and the management method, to the enterprise internal, the external resources carries on the good fusion. Therefore, CRM has emerged. CRM is intended to improve the relationship between enterprises and customers of a new management mechanism, which, on the one hand, by providing faster speed and thoughtful service to attract and maintain more customers, and by integrating the front and back office system of a full set of application system support, so as to ensure a direct impact on corporate profits customer satisfaction; On the other hand, through the overall management of business processes to reduce the cost of enterprises. It is a system for acquiring, maintaining, and increasing customers. It is customer-centric throughout the customer lifecycle, and integrates human resources, business processes, and expertise to help companies seamlessly integrate the various areas of the customer.

The advantages of CRM are obvious. CRM simplifies various business processes and focuses on meeting customer needs. A variety of communication channels with customers into one, according to customer preferences in different ways to communicate with. At the same time, CRM continuously improve the sales, marketing, customer service and support business processes, effectively shorten the sales cycle, reduce sales costs, seize more market share, fundamentally improve the competitiveness of enterprises. Different employees of the company have different ways of management, the staff work tasks, the goal of a clear division of labor, staff work in time to have a clear hint. CRM can also provide timely market activity research, timely sales activity log and feedback, for decision makers to respond promptly and take countermeasures. Through the management and customer interaction, efforts to reduce sales links, reduce sales costs, to achieve the ultimate effect of improvement.

Therefore, CRM is a new management mechanism aimed at improving the relationship between enterprises and customers, it is implemented in the enterprise marketing, sales, service and technical support and other areas related to customers, the goal is through the management and customer interaction, efforts to reduce sales, reduce sales costs, achieve the ultimate effect of the improvement. As a webmaster, in the continuous learning to promote and marketing experience, the appropriate cross border to learn some relevant knowledge, because any theoretical knowledge is the same, like music, you can play the guitar, you can easily learn to play flute, harmonica ... And this foundation is to find a general theory of any industry, the current webmaster and user relationship has not set a sound theoretical basis, we only "borrow his mountain stone", to attack the Jade! This article is built by Shenzhen website: http://www.zijiren.net Hair A5 Webmaster Network, Reprint please leave the address, thank you!