How to solve these problems through the through train

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For many novice or layman, the through train seems to be a life-saving straw, always think of its power as extremely powerful, in fact, the light from this position to look is wrong. The through train is just a drainage tool, the truth is like this: Master to lead the door to practice in the individual. The role of the through train is only to introduce the flow of this shop, as to whether the deal depends entirely on the quality of the internal strength of the shop. So many novice to the through train of expectations too high, resulting in the promotion of a period of time to find conversion rate is bad, complained that the train to burn money, is not they can afford to play. In fact, as long as we understand the logic behind the through train, it is not difficult to operate.

Let's talk about how to solve the problems that are often encountered in the through train promotion.

The first is the absence of presentation. The principle of the through train promotion should be this, first show, click, Direct Deal or collection. If there is no show, the subsequent deal will be impossible to talk about. Therefore, in the face of the situation does not show, it should be from the following methods to solve.

1, improve the key words of the bid, ranked by the natural will have to show; 2, if not enough keywords to increase to 200, 3, to increase the number of baby to promote, show the amount will be greater; 4, more plans to promote. Small shops can do 4 promotional programs, and some shops can do 8, so a single product can be for different selling points to set up many plans to promote.

Second, there is no click volume. According to the through train now the rule is the higher the rate of the baby, the higher the quality, proof that buyers like this baby, Taobao will also give more resources. Therefore, there is no amount of clicks, you should look for reasons from many aspects.

Solution 1, improve the bid for keywords, such as the ranking of keywords to enter the top three pages; 2, add keywords, if the precise keyword is not enough can be added, or add some big hot words; 3, many plans to promote, 4, optimize the through-train picture, as far as possible choose location shooting model map; 5, multi-channel to promote, such as keywords, orientation, store promotion, such as combination of use. And in this link, the picture's beauty is particularly important, therefore, more should be the main focus on the picture optimization.

Third, there is no transformation. I was in June to participate in the through-train friends meeting, once asked peer this issue, the previous orientation or keyword conversion rate is good, but the recent decline is very fierce, there is no way to stabilize. At that time did the five-year through-train promotion of the predecessors told me that the conversion rate of the factors are very many, such as today you shop customer service is a novice, the rate of inquiry conversion naturally declined. or the whole network of these days to do promotional activities, resulting in a decrease in the accuracy of traffic. The main reason for the decline of conversion rate is the poor evaluation content of baby. Therefore, it is better to look for reasons from their own side instead of complaining about the through-train tool.

The solution: To reduce the bid, from all aspects to check whether there is room for optimization and promotion.

The other is that the collection is high but not converted. This situation illustrates a problem, this paragraph is very popular with buyers, if you can find the problem point, nature can improve the conversion rate.

Solution: 1, to see if this baby is the product of the season, 2, the customer unit price is set too high, there is no promotional efforts to package mail. The other is not to the day or three days of data as a reference value, because now the new train almost daily input and output ratio are changing, because the previous collection into the order, so the data has been moving, therefore, more than a few days of statements can be targeted to explain the problem.

The input-output ratio imbalance. At the beginning of the promotion should be the main words, there is a loss of the situation is normal, but in the peak season when the loss, it is necessary to pinpoint the problem.

Solution: It is best to use one months of data as a reference, if these keywords only click on the amount but there is no collection and conversion, you can consider the deletion. In addition to lower bid, optimize the Baby details page, as far as possible through visual marketing to achieve high transaction purposes.

The sixth is to click on the price too high. Click on the unit price in each category is not the same, must be tailored to the situation of the industry to treat differently. For example, cosmetics for the purpose of big hot keywords need to bid more than 10 yuan to row to the first page, and a traffic will need more than 10 yuan to exchange. Relatively speaking, women's clothing is not the same, and some keywords bid 0.8 Yuan can be ranked the first page, can also consume nearly 100 yuan a day.

Solution: Add more keywords, reduce the overall click price. Equal to the money spent on other key words above, if the overall account rate increased, the quality of the points will be increased, the unit price can be reduced. So, that's why the first thing is to burn money to improve the quality score.

Seventh, the through train has not been transformed. This situation will be treated differently, like sometimes with low-cost drainage is to match the store clearance activities, click the unit price can be controlled under 0.5 yuan, even if not too good deal is also worthwhile.

Solution: Do the related marketing, improve the value of each flow.

Do the through train is a long-term work, 100 yuan per day to adhere to the 30-day effect must be better than a day to put the 3000 yuan finished the effect of good, but also need to have patience, adjust every day, the often difficult to get good results.

This article original from Bo na Antique Auction Network (http://blog.paimaigudong.com), starting A5, reproduced please indicate the source, thank you!