How to survive and develop the website construction Company

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Web site development to today is no longer the network company's newly sought-after fist business, website construction of the "golden period" of the Tide, "website construction" This bowl of rice more and more unpalatable, like the beauty of the beautiful past adolescence, feel their own powerless. Many small and medium-sized network companies engaged in the construction of Web sites are struggling, especially small companies, studios are more dangerous, at any time to face insolvency close to the fate of the door. Such a result and the current state of the industry has a great relationship, the current industry situation is very serious, the main situation in the following areas:

First, the website construction low-cost, low quality, difficult to survive. At present, about 1000 yuan construction station countless, appear most low quality website inevitable phenomenon, the so-called a penny a penny, the price is low, very few can buy good things, the website construction is same, the price is low, for the construction station company or is to do the website person, does the website also needs the cost, the collection so low price, Minus the cost basically not much money made, nature will not wholeheartedly put the site do a good job, many are perfunctory, but also not Yong said to provide the site maintenance and service work, for the end users of the site, a low quality website hand, the effect is not good, nature for the site users do not bring much profit. And finally get a lose-lose.

Second, customers are not stable, customers complain more. Leading to customer instability and complaints are mainly related to low price, low quality website construction station mode, the low quality of the site can not be recognized by the customer, the service is not good or there is no service, the site is like a vase that only to do the role of the device, customers do not receive the actual effect of natural complaints will be more, customer satisfaction is low , will naturally lose confidence in the construction station company, therefore, in the end will no longer consume or turn the business away, and the construction station company is facing is the customer's massive loss, as well as the enterprise Prestige degree reduction, to finally actually also preserves basically is some new pioneering business, the renewal rate is very low, the whole is in the low-end to do.

Third, the website does not have the service, at present many constructs the station company's idea is the website to the customer, is equal to the business intercourse end, did not provide the late service to the customer, actually the low price also does the website, also did not have the fund to provide the service for the user, finally the user did not

Do the site to a large extent to meet the needs of customers, and the current (customer) business needs of the situation is also very realistic: site users to the effect, to serve, to trust degrees. Based on our years of experience:

1. After the website is delivered to the customer, is only the beginning, not the completion, if the establishment of the station is only positioning itself as a site to do the company is too tragic and unpredictable, the purpose of the current site has no longer let the site become a product display platform, but let the site become a network marketing tool, Become a money-making machine, and the establishment of the company can not only stay in the construction station but to make themselves to teach customers how to make Money Mentor, advisor, guide, but also should be positioned as a network marketing experts. Therefore, the establishment of the station company to help customers do a good job after the site only means that the beginning, is the beginning of the service is the beginning of making money. If the site is completed, it must be a dead station, as a person to do the site is also a failure to make the site so weak vitality.

2. How to ensure that the customer effect is the purpose of the website construction: To do the Web site is the greatest sorrow than the Web site is lifeless, such as dry fish fillets, withered flat without a little weight, to customers can not bring any value, how to ensure that the customer's effect?

First, the establishment of the station to change the concept of two: one, build station company to change their own station to build a low price, business is good, customers on the concept of more than is a good thing, but in order to ensure the number of customers at the same time should pay more attention to the quality of customers, by low prices attracted customers, most of them are some relatively cheap, Or a customer who is not knowledgeable, and the price is so low, the company also can not provide a high-quality site to customers, then to the end of the customer can not receive their desired results since you are not satisfied with the end will go away, therefore, this type of customer existence a common feature is, liquidity is strong, the second is, low price, small profits but quick turnover, can guarantee a certain amount of customer, the current small profits but quick turnover is not suitable for use in the site construction, because the site operation is a long-term process, the latter also need to renew, small profits but quick turnover, no effect, there is no old users, and the introduction and dissemination of customers is very powerful, when you do out of the site by too many users do not recognize the time, Believe that you want to launch a new business is also more difficult, and did not leave the old customers on hand, then the establishment of the station company only one step towards survival difficulties.

Therefore, the construction station charges cannot be low

Second, to provide customers with what they want and benefit their website development and operation of services, in this regard we have to do a lot of things, for example, to remind users of the site to update the website regularly, teach customers how to promote the site, the operation of the site tracking, such as these are the best after the site, What you need to do to ensure your site's effects.

Finally, regular visits to users, timely understanding of their use of products have been used in the process of the problems encountered, to understand their latest needs and collect customer comments, timely correction of the problems in the business. In the network Information Age, only the first to obtain the latest demand information to be able to earn money, therefore, the customer's regular return visit is the site construction services indispensable link, do so, not only can increase and customer interaction between, but also to enable customers to remember you, is conducive to the promotion and consolidation of the company's brand, At the same time can obtain the latest business opportunity information, for the enterprise to carry out a new round of product and service changes to provide a favorable information resources.

3. Do high-end users to make a lot of money, how to do high-end customers? Perhaps many small construction station companies are considered high-end user requirements, also do not see a small construction station company, so will not choose a small company to help do the site, even if the choice will still slip away. Not really, as the saying goes, no matter black cat, White cat, catch a mouse is a good cat, customers are often focused on the results of the site you provide and the effect is the customer want, as long as the customer's ultimate goal, customers will not pay attention to other things, but the prerequisite is, how do you go for high-end users to do the site and do service, Let the customer praise you? A key point is that customers can make money through the site, in among them, you not only have to tell customers how to maintain a good site, update good, more is to teach customers to do something, how to do will make money, in which you play a role not only a website building personnel, is a website marketing mentor.

4. Let the customer remember you can ensure the stickiness of customers, the key is how to make the customer remember you as far as possible? This is mainly reflected from the later service, if you regularly return to customers to understand the needs of customers, timely tracking the use of products in the user, regular condolences, or to send a message in the holiday blessing, Natural will and customers to establish a sense of affinity, but also can deepen your impression in the hearts of customers, service well, in such business dealings between has been virtually let the customer remember you, recognize you, you in the customer before the Word-of-mouth good, brand image also set up.

5. Providing as many products as possible for a customer is an important embodiment of effective marketing, and the key is how to provide as many products as possible for a customer. This is about how you integrate your business into marketing, you can provide as many products as possible to customers, for example, you help customers do the site, Then you can introduce and sell text messages to customers, or 400 phones, if the site users do the site at the same time, still in your side to buy a text message or 400 phone, then you can and customers before the text or phone calls, said here, perhaps some people will say that the customer will not necessarily, then , if you help customers do a simple corporate website, a fee of 5000 yuan, to provide customers with the later site maintenance and services, and then give a little enterprise SMS fees or 400 telephone charges to customers, customers will consider buying. Customers in your side of the products to consume more, in the service do a good job will also increase the user later on the amount of renewals, of course, will also consider more products.

To sum up: the establishment of the station company, only to position themselves in the site production and website construction is wrong, to help enterprises achieve network results, is the ultimate goal of the company's construction station, and this is the future of the market development trend of the site.

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