How to tap the original soft writing inspiration to the user experience as the center of the best

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Website promotion and network marketing are inseparable from soft wen, and soft text marketing has become the hottest proceed in the current era of marketing methods. Soft Wen is the soul of soft wen marketing, the quality of soft paper directly determines the effect of soft marketing. Therefore, the writing of soft paper is particularly important. However, the soft writing inspiration is not often, some people for soft writing hard brain but can't write a few lines of words, this can be urgent bad soft writing writers.

Every soft writer knows, soft writing is very important point is to have inspiration, inspiration to temporary, you block also can not stop, a voluminous thousands of words of article, and often is superior.

We all know that any product is to sell, the product sold to consumers is the ultimate goal of product producers, but also the ultimate goal of our soft writing.

How can you make consumers interested in the product? This is the core thinking of our soft writing.

Today, the market competition is fierce, homogeneous products more and more, take the development of the underwear industry for 10 years, especially. In the white-hot market competition, the exhaustion of marketing means has reached the extreme point: product concept, from the warm card to the Magic Card, from Silkworm velvet to camel hair, the fleeting concept of the consumer has already produced a "concept of boredom," the product spokesmen and advertising, the mainland, Hong Kong, Taiwan, the three stars on the stage to follow, Heavy-throwing CCTV, the national satellite TV ads, has already let consumers have "visual fatigue", and more, at will reduce prices, damage the interests of dealers, hinder the healthy development of the industry. This also makes the entry threshold of underwear brand more and more high, market promotion, investment planning faces great challenges.

Why do consumers buy your products? Why should the Distributor sell your product? You have to give the consumer, the dealer a reason first. This requires the product planning, to create a distributor to move the selling point. That's what we're going to do with the soft text.

In fact, what you want to promote is not important, what is important is what the consumer thinks it is. Mining the product selling point is the process of positioning the product. What we call "positioning" does not refer to the product itself, but to the impression and position of the product in the mind of the potential consumer. For consumers, the product's selling point and positioning, to meet its material and spiritual needs, stimulate his realistic and potential needs, such products are able to burst the market a good product.

A good soft wen is to be able to dig out the selling point of the product, digging out the depths of the consumer's innermost feelings of things, let people see a kind of impulse to stop.

How do you do it specifically?

1. Find inspiration from books. Fully understand the industry you want to write soft paper, understand the consumer in the industry at different stages of psychological characteristics. Why they buy this product, buy this product the biggest appeal what. On this point can learn more from books, Psychology books, marketing books are a good choice.

2. Find inspiration from the Internet. With the continuous development of the network, people's Way of life has changed greatly, and the way of shopping has changed. Online shopping has become a choice for many people. Online shopping will have consumers for the product of some evaluation, these evaluations to a large extent reflects the consumer's psychological appeal. Consumer evaluations at the forum are also critical. The internet can quickly inspire you.

3. Find inspiration in conversation. More exchanges with consumers, and more exchanges with distributors, can appropriately stimulate their creative inspiration. May also make a few bosom friends! When you talk, pay attention to your skills and talk to people in good faith so that when others feel that you need his opinion, you will naturally be able to analyze it in his own perspective, so that you can combine your thoughts to sort it out, and soon the inspiration comes.

And we share here, soft text to consumers to see, but also to consumers as the center, the urgency of consumers, think consumers want. So your soft writing inspiration will continue to come, your soft wen will also be more brilliant. BB Cream: http://www.longzui.com starting A5, reprint please keep the author link, thank you!