How to use good Amoy prize to improve the conversion rate of promotional activities

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Into the September, the weather is a day cooler than the day, which means that do shop women's autumn dress sales will gradually enter into a busy season. But at present, Taobao is engaged in the sale of women's shops a total of Ibedovan, how to be in the thousands of businesses to win greater market share? Now Taobao Although the emphasis is small and beautiful, but the promotion is still the current kingly, unless it is brand shops, otherwise there is no strong promotional activities are difficult to drive the sale of the store. But in the choice of a variety of promotional tools, if there is no creative, consumers will not easily start.

In the current promotional tools, the more common is: direct discounts, packages, coupons, matching price reduction, full on the send, lottery gifts and so on. Different promotional methods to receive the same effect, because each tool has its advantages and disadvantages. As has been operating in the cat shop for more than a year of time summed up the experience, personal feel that Amoy prize lottery software use effect is very good.

First of all, from the choice of the positioning of the tool to talk about, China generally has a similar consumption mentality, that is, if the goods sold directly, it will feel that this thing is worth so much money, and the price of this discount will be very easy to obtain, nature will not cherish. If through their own efforts to pay some of the benefits in return, naturally will be doubly cherished, so, if Amoy Prize this award set more attractive, I believe many consumers are difficult to refuse.

Amoy Prize This promotional tool can be set into several thresholds, such as the focus of the activity to capture the customer is the first time to shop, the content of the activities can be set up to participate in the lottery. Buyers, whether through the through train, natural search or Taobao guest link page come in, as long as in the shop home page, pagination, single product pages as far as possible the lottery information to show out, so that consumers have the desire to click, the activity was successful. This setting can do 100 winning awards, if the buyer before the lottery to know that there is a one-third chance to get a coupon of 100 yuan, and she just smoked in the time, customer service told her that the coupon can only be used in the day, she thought of this need not white, afraid of opportunity to miss, naturally will find ways to consume, The effect of the activity came out.

The second is for old customers. For example, buy a dress that day, you can get a lottery opportunity. If the award is 50, 100 Yuan coupon or is a mail card, 50 percent cards, the old customers will be tempted to use the award. Therefore, the temptation of the award is very important.

Amoy Prize This promotional tool winning probability is a prize must be less than a small award, is a diminishing probability. So, in setting the award, must be a comprehensive analysis of shop single goods customer unit price, which coupons can only be used for that kind of goods, otherwise it may appear such a situation, if the price of a single product below 100 yuan, and consumers are 100 Yuan coupons, if not limited use, The shopkeeper also pays the money to others. Therefore, the threshold of this restriction must be noted, in the text to explain, more importantly, customer service reminders and guidance. In addition, in Amoy Prize this backstage setting also must be able to realize these threshold limits to consider uses.

Our shop last April in the use of this promotional tool to do activities, the effect is very good, two weeks time, every day can sell more than 5,000 yuan, customer unit price of more than 100 yuan, compared to other promotional activities, this effect is obviously the best. However, to remind that this promotional tool because it is a certain new, set the time to control well, too long will lead to consumers do not have the desire to click. And the use of too many times, the effect will be decreased.

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