How to use the advantage of local talent network to compete with big websites

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With the increasing attention of network recruiting, many large recruiting websites, such as 51job, Zhaopin, Chinahr and so on, have strengthened the regional recruiting information of each city. The previous focus on recruiting in big cities has also gradually strengthened the construction of two or three-line urban recruitment. Major stations naturally have the advantages of resources and brands, local talent network will also cause a certain degree of competition, so, local talent network to take advantage of good skills, can be ruled out to make big sites occupy advantages.

Create local industry recruiting features

The biggest feature of the major recruiting websites is that they use the same template, use the same job, and recommend the same type of talent. Although the page is the result of strict typesetting, but it is not perfect to meet the different needs of different places. Now many cities have their own characteristics, each city has its own city-specific industries. For example, our main industry here is food, and the main industry in the next city is textiles. Generally this major industry in the local demand for talent is the main part of the local talent network to use this feature, you can use about half of the page resources to refine the recruitment of this industry, subdivision of this industry positions and so on. Do a unique industry recruitment site.

Strengthen offline publicity

Large-scale recruitment websites, though well-funded, can be advertised on the Internet and on television. But the sky is far from the emperor, and they generally do not touch local propaganda. Although the current network is relatively popular, but most of the time workers are not on the network. So the propaganda function under the line is often more effective than the advertisement on the network. So, rather than playing advertising on the network and its positive competition, the sword Walk slant, the first good underground publicity, the offline resources are occupied.

Working with local companies

In addition to using direct publicity methods, indirectly to build brands is also necessary. The best way is to work with other companies. The most effective is to communicate with other local traffic sites for advertising position. Offline can also use the same way, to people flow places, such as cinemas, supermarkets and so on, with the other side to cooperate, help each other recruit talent, and the other side put your advertising exhibition rack. can also cooperate with local intermediary, make full use of its resources to make up for their own web site deficiencies. As far as possible to the site brand and other industries cross publicity, so that other people in other industries can also feel the existence of this site. In this way, other people want to find a job, naturally will think of you first.

Enter campus, industrial area

Campus, industrial area has been the most need to strengthen the network of places. Among them, the campus to university, secondary school, college-oriented. Both are the most popular places to find jobs. Usually pay more attention to the integration of these places, do some simple small activities to increase the number of sites in these people scoring. You can also do some simple activities before graduation and before, such as the website registration to send gifts and so on to prepare for the large activities behind. And to the graduation and the Spring Festival after these two times, to use their own resources, can do to do up on the job fairs, the resources are relatively poor, but also to the table to promote recruitment information. Use these two times to help enterprises recruit talent, in addition to building their own brand, but also to be recognized by the enterprise a good way.

Although the big website has the advantage of the big website, but the local talent net is established in the local, therefore can occupy the opportunity in many resources. As long as these advantages are grasped, large recruiting sites do not pose much threat to local sites. This article by Suining to the employment of Talent Network http://sn.0516zpw.com issued, reproduced please specify.