How to use the least money to do keyword bidding

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Bidding ranking is a number of search engine companies launched a pay-for-effect network promotion method, the specific approach is that advertisers in the purchase of the service, by registering a certain number of keywords, according to the principle of the highest paid top, the purchase of the same keyword site in different order to rank, appear in the corresponding search results of netizens.

The bidding rankings were first adopted by U.S. search Engine Overture in 2000 (the company was acquired by Yahoo in July 2003) and later emulated and adopted by multiple search engines. Chinese search engine Baidu, a search and so on have adopted the way of bidding rankings.

The basic characteristics of the bidding ranking is Pay-per-click, ads appear in the search results (usually in front of the position), if not the user clicks, then do not charge advertising fees. In the same keyword ads, pay each click the highest price of the ads ranked in the first place, the following other positions in accordance with the advertisers themselves set the ad click on the price level to decide.

On the Internet, with the user mouse inadvertently gently a little, your money is inadvertently entered the search engine Company's purse. But for you, these funds do not bring any economic benefits to your business, that is to say, the benefit of this part of the conversion rate is zero. As a business decision-makers, of course, want to use every penny of the use of the place, and for the money in vain, perhaps you will feel helpless

So why is this happening? The reason is simple: keyword bidding rankings. Keyword Bidding ranking can be said to be a kind of extremely burning money online advertising format, a kind of network advertising to stop the enterprise. When you see another enterprise because of doing bidding rankings to obtain a large customer, made good profits; and look back to see themselves, their funds with the mouse after another click into the ice, so that their return on investment into 0. When this happens, will you, as a business decision maker, have questions about why?

According to China search Media Research found: the vast majority of enterprises still choose major search engines to do bidding rankings, because they believe that the ranking can give their own enterprises to bring benefits, to enable enterprises to make money.

Let's analyze This carefully:

In the heyday of the Internet development, because of the cheap Internet advertising, so enterprises in all walks of life crowded into the internet market, want to seize this opportunity to make a fortune. Some companies see their competitors in various ways to promote products or services on the Internet, so also holding "others can make money in this way, why can't I?" Mentality, but also in the Internet advertising a lot of investment. So the Chinese people are very traditional "follow the bandwagon" situation. In fact, always pay attention to competitors, is a business must do the work, and see competitors do what they do, so often will form vicious competition, let themselves and opponents lose.

Let's talk about search engine bidding mode. Is this mode of advertising good? I can tell you for sure: very good, absolutely can bring you customers, is definitely to make you make money ads. But why a part of the enterprise to do the bidding for him to take the customer, took the business opportunities, while the other part of the company's money with the mouse click but into the search engine Company's money bag, and did not bring economic benefits to themselves?

In fact, in the choice of bidding ranking keyword, there is a "law" can be. Chinese search media through the long-term Internet users click behavior, search behavior and search engine research model found that the choice of the right keyword is not difficult. So, the following Chinese media will teach you how to use this "law":

First of all, according to the promotion of products, services, website content and competitor launch situation to the keyword collection and collation, forming a keyword array. This list is likely to be hundreds of keywords or dozens of for a company with a lot of products, but it needs to be compiled into a bunch of columns.